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What is Close-Up CRM?

Close-Up International is a pioneer in providing market intelligence and technology solutions specifically designed for the pharmaceutical and life sciences sectors, with a legacy spanning over 55 years. Serving over 650 customers in more than 50 countries, Close-Up offers a robust suite of services including prescription data analytics, market sales data, regional targeting, and advanced CRM integration to empower pharmaceutical companies with a holistic understanding of their markets. Their platform supports end-to-end product lifecycle management, from pre-launch market assessment and stakeholder targeting to post-launch sales performance evaluation and real-time decision-making. Close-Up integrates retail, institutional, and primary market research data alongside CRM and SFA systems, enabling pharma companies to navigate complex regulatory environments and evolving customer expectations effectively. The company emphasizes data security and compliance, certified under ISO 9001 and 27001, ensuring sensitive healthcare data is handled with the utmost integrity. Through agile deployment and the adoption of AI-powered tools, Close-Up helps clients modernize healthcare provider engagement strategies and improve data governance. Their consulting expertise and big data capabilities have driven significant revenue growth and operational efficiencies for clients like Hypera Pharma. Close-Up also provides industry-leading insights via whitepapers, case studies, and educational resources that keep clients informed on market trends and digital transformation. With a focus on innovation, collaboration, and strategic partnership, Close-Up International is committed to supporting sustainable growth in the life sciences ecosystem. They remain a trusted, global leader in market intelligence and technology solutions for pharma companies aiming to excel in an increasingly competitive and regulated market.

What is AiDEA?

AiDEA signifies a remarkable leap forward in Customer Relationship Management (CRM), harnessing the power of Artificial Intelligence at its core to provide operational and analytical solutions via Microsoft Dynamics 365®. Its unique ability to amalgamate data from diverse sources offers a holistic 360° view of the customer, which is crucial for implementing an authentic omnichannel strategy while furnishing proactive and contextual insights to relevant teams. This state-of-the-art solution is crafted to bolster operations across the organization with an easy adoption process, setting the stage for success. By utilizing Intelligent Insights, AiDEA guarantees timely access to critical information, enabling teams to make well-informed decisions swiftly. Moreover, its compatibility across various devices allows for seamless, real-time access to data and efficient information sharing. Through the application of strategic recommendations, businesses can refine their marketing approaches, aligning them with overarching goals to achieve favorable results. Ultimately, AiDEA not only optimizes operational workflows but also significantly enhances customer engagement through its pioneering features. As companies increasingly adopt AiDEA, they can expect to see a transformative impact on their customer interactions and overall business performance.

Media

Media

Integrations Supported

Microsoft Dynamics 365

Integrations Supported

Microsoft Dynamics 365

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Close-Up International

Date Founded

1968

Company Location

Argentina

Company Website

www.close-upinternational.com

Company Facts

Organization Name

Trueblue

Company Location

Italy

Company Website

truebluecorp.com/en/prodotti/aidea-en/

Categories and Features

Healthcare CRM

Audience Targeting
Campaign Management
Marketing Automation
Medical History Records
Patient Communications
Patient Management
Physician Management
Predictive Analytics

Categories and Features

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