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What is Coaching Loft?
Coaching Loft is coaching management software used by individual coaches, coaching firms and organizations to run coaching programs end to end.
Coaches manage each coaching relationship from a single dashboard covering session notes, goals, tasks, assessments and progress. Sessions are scheduled through two-way sync with Google Calendar and Microsoft Outlook, and clients can book themselves in. A library of more than 500 coaching questions can be assigned individually or bundled into sets. Coaching packages and programs set out milestones and timelines, and can be published publicly or assigned directly to a client. Coaching agreements are signed electronically, and invoicing covers creation, scheduled sending and payment tracking.
Every plan includes a free coachee portal, where clients track goals, actions, sessions and files, complete assigned forms and message their coach. Coaching firms and enterprise accounts also receive unlimited free coachee and administrator seats, white-labeling, single sign-on, and unified login across coach, coachee and administrator roles.
A built-in Coach Directory gives every coach a public profile and lets clients search by specialty, experience and availability, so the platform helps coaches find clients as well as manage them.
Individual plans run from $25 to $95 per month, with an entry plan at $12 per year. Firms and enterprise start at $95 per coach seat per month. Coaching Loft is operated by Fluent XP DWC-LLC, headquartered in Dubai.
What is Coachful?
Coachful is a client relationship management system specifically designed for coaching businesses, distinguishing itself from conventional sales-focused CRMs. It provides a detailed client profile that includes vital information such as contact details, intake form responses, session history, personal notes, assigned programs, progress tracking, check-ins, and payment history.
Prospective clients navigate through a simplified intake process, moving from their first inquiry to becoming active customers, facilitated by features like capture forms, automatic deduplication, segmentation, and tagging. The platform automates crucial tasks, including onboarding, follow-up messages, renewals, and re-engagement efforts, thereby removing the burden of manual tracking from coaches.
Unlike standard CRMs, Coachful turns client records into dynamic tools that enable coaches to schedule sessions, start video calls, send communications, assign programs, adjust goals and habits, or handle payments directly through the client’s profile.
Moreover, teams gain advantages from shared client lists, designated coach assignments, and granular role-specific permissions, all of which foster collaboration and boost efficiency. Furthermore, any changes made by coaches within the CRM are immediately updated in the client’s personalized portal and mobile app, promoting smooth communication and interaction. This seamless integration significantly elevates the overall user experience, ultimately making the coaching process more effective, organized, and responsive to client needs.
Integrations Supported
Google Calendar
Microsoft Outlook
Zapier
Zoom
HubSpot CRM
Integrations Supported
Google Calendar
Microsoft Outlook
Zapier
Zoom
Claude
Codex CLI
Fathom
Fireflies.ai
Google Ads
API Availability
Has API
API Availability
Pricing Information
$25.00/month/user
Core - $25 per month (up to 10 clients)
Premium - $55 per month (up to 30 clients)
Master - $95 per month (unlimited clients)
Coaching Firms & Enterprise - from $95 per coach seat per month, with volume discounts available
Every plan includes free coachee portals at no per-client cost. Coaching firms and enterprise accounts also receive unlimited free coachee and administrator seats.
Annual subscriptions receive two months free. Free trials: 14 days for individual coaches, 30 days for coaching firms and enterprise accounts.
An entry-level Basic plan is available at $12 per year for 2 clients.
Premium - $55 per month (up to 30 clients)
Master - $95 per month (unlimited clients)
Coaching Firms & Enterprise - from $95 per coach seat per month, with volume discounts available
Every plan includes free coachee portals at no per-client cost. Coaching firms and enterprise accounts also receive unlimited free coachee and administrator seats.
Annual subscriptions receive two months free. Free trials: 14 days for individual coaches, 30 days for coaching firms and enterprise accounts.
An entry-level Basic plan is available at $12 per year for 2 clients.
Free Trial Offered?
Pricing Information
$49/month
Plans start at $29/month for limited customization and 5 clients, and go up to $99/month for unlimited clients and content automation, and $199/month for multiple coaches.
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Supported Platforms
SaaS
Android
iPhone
iPad
Customer Service / Support
24 Hour Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
Training Options
Documentation Hub
Webinars
Online Training
Company Facts
Organization Name
Coaching Loft
Date Founded
2018
Company Location
United Arab Emirates
Company Website
www.coachingloft.com
Company Facts
Organization Name
Coachful
Date Founded
2026
Company Website
www.coachful.co
Categories and Features
Coaching
Coaching Loft is an innovative software solution tailored specifically for professional coaches, coaching organizations, and businesses implementing coaching initiatives. It encompasses every aspect of the coaching relationship, featuring functionalities such as calendar synchronization for seamless scheduling, client self-booking, session documentation, goal setting, and action tracking. The platform offers an extensive library of over 500 coaching questions, various assessments, and 360-degree feedback tools. Additionally, it facilitates coaching agreements with electronic signatures, structured coaching packages, and invoicing along with payment tracking. Each subscription comes with a complimentary client portal, allowing coachees to monitor their goals, actions, sessions, and documents, complete necessary forms, and communicate with their coaches, all without extra fees per client. The integrated Coach Directory enables coaches to create public profiles, making it easy for clients to search based on specialties, experiences, and availability, thereby assisting coaches in both client acquisition and management. The platform boasts six active AI features, including AI-generated reports, AI-driven coach matching, and Luma, an AI assistant for coaches. Organizations and enterprise accounts can access additional features and enhancements.
Appointment Scheduling
Billing & Invoicing
Business Coaching
Client Management
Goal Setting / Tracking
Life Coaching
Mentor/Coach Matching
Program Management
Progress Tracking
Mentoring
Coaching Loft offers comprehensive mentoring programs that are meticulously organized from start to finish. Administrators have the option to pair mentors with mentees based on criteria such as goals, expertise, availability, and personal style, utilizing AI for optimal matches. Engagement metrics for the entire program can be monitored through a single, user-friendly dashboard. Each mentoring partnership is equipped with its own dedicated workspace, where users can document session notes, set objectives, track actions, share documents, and utilize a library of over 500 questions that mentors can assign either individually or as collections. Mentoring initiatives can be designed as structured packages featuring specific milestones and timelines, which can be assigned directly to participants. Every participant is granted access to a free portal without any seat fees, while corporate and enterprise accounts benefit from an unlimited number of free participant and administrator slots. Assessments and 360-degree feedback mechanisms facilitate the gathering of insights from peers, supervisors, and direct reports, with comprehensive reporting available to track activities, engagement levels, and overall results.
Action Item Tracking
Appointment Scheduling
Billing & Invoicing
Client Management
Goal Management
Mentor Matching
Program Management
Progress Tracking
Sales Coaching
Coaching Loft provides sales leaders with a systematic approach to mentoring their teams, moving beyond informal one-on-one meetings. Managers can set up regular coaching sessions that feature two-way calendar integration, allow for note-taking during discussions, establish objectives, and monitor actions between sessions, ensuring that coaching responsibilities are clear and tracked. With a repository of over 500 coaching questions, the platform promotes uniform dialogue among team members, while customizable coaching packages enable an organization to implement a consistent coaching framework with defined milestones, rather than leaving it to each manager to create their own methods. The platform also includes assessments and 360-degree feedback that collect input from colleagues, supervisors, and direct reports. Administrators can manage all coaches and mentees across the organization, with access to reports detailing activity, engagement, and results. Additional features include white-labeling options, single sign-on capabilities, and unlimited free seats for administrators.
Assessments
Goal Setting / Tracking
Learning Plans
Onboarding
Performance Metrics
Categories and Features
Coaching
Appointment Scheduling
Billing & Invoicing
Business Coaching
Client Management
Goal Setting / Tracking
Life Coaching
Mentor/Coach Matching
Program Management
Progress Tracking
Sport Coaching