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What is Coglide?

Coglide offers marketers a streamlined way to develop and manage buyer personas, which in turn facilitates the execution of tailored, engaging, and impactful campaigns. The success of any marketing initiative relies significantly on the clarity of buyer personas, as they yield essential understanding of the intended audience. In the absence of these personas, marketing strategies risk becoming scattered and ineffective, as there is no precise target for engagement. These personas encapsulate vital attributes that businesses need to understand about their ideal customers. At its core, this concept is quite simple. By harnessing insights derived from data, marketers can refine their focus and elevate the quality of their strategic decisions, thus identifying the best methods to engage their audiences while effectively shaping their messaging and content strategies. Through the process of dynamic persona mapping, marketers are able to quickly pinpoint the characteristics of their audience and their position within the customer journey, which enables them to fine-tune the number of interactions needed to nurture the sales funnel, ultimately resulting in better performance. This deliberate strategy not only ensures that each campaign strikes a chord with potential clients but also cultivates deeper connections, leading to enhanced conversion rates and business growth. By prioritizing the development of comprehensive buyer personas, marketers can create a foundation for more successful and targeted marketing efforts.

What is Atom?

Leveraging our sophisticated Point of Interest (POI) management techniques alongside a hyperlocal toolkit for swift targeting, EQ proudly presents GeoCohorts, a groundbreaking approach that prioritizes user privacy while enabling large-scale aggregation and targeting. Regardless of the market segment you wish to reach, Atom is tailored to meet all of your programmatic media buying needs. While hyperlocal targeting has been around for some time, successfully achieving precision across a wide scale and deriving valuable insights for campaigns has often been neglected in favor of broader categories defined by generic radii. Atom boasts a meticulously curated, global POI database that permits users to identify the exact locations they wish to engage. Whether the focus is on an expansive worldwide franchise or a small local coffee shop, Atom merges customized polygon mapping with comprehensive location-based analytics, allowing hyperlocal marketers to engage with their target audience at the most opportune times while obtaining essential insights for fine-tuning campaigns or enhancing overall business strategies. This fresh approach not only empowers marketers to tackle the intricacies of contemporary advertising with improved efficacy and transparency, but it also positions them to make informed decisions that drive success in their initiatives. Ultimately, the combination of these tools paves the way for a more strategic and impactful marketing landscape.

Media

Media

Integrations Supported

Google Workspace
HubSpot Marketing Hub
Microsoft 365
Slack

Integrations Supported

Google Workspace
HubSpot Marketing Hub
Microsoft 365
Slack

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Coglide

Date Founded

2019

Company Location

United States

Company Website

www.coglide.com

Company Facts

Organization Name

EQ Works

Date Founded

1994

Company Location

Canada

Company Website

www.eqworks.com/platforms/atom/

Categories and Features

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Categories and Features

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