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What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

What is Amazon Rufus?

Rufus serves as an AI-powered shopping assistant embedded within the Amazon Shopping app and the Amazon.com website, designed to aid customers in making informed purchasing decisions by addressing a variety of shopping-related questions. Users can connect with Rufus effortlessly through a specific icon or button, which allows them to inquire about product details, obtain side-by-side comparisons, and receive personalized recommendations that enrich their shopping experience. Drawing on a wealth of data from Amazon's extensive product catalog, customer reviews, community Q&A, and various online resources, Rufus delivers comprehensive and prompt responses to queries. Additionally, the assistant boasts features like price history tracking, permitting users to review price changes of products over time, thus enabling them to uncover genuine deals during sales events. By aiming to foster an engaging shopping environment, Rufus not only conserves users' time but also empowers them to make better-informed purchasing decisions. Furthermore, this innovative tool serves as a testament to Amazon's dedication to harnessing technology to enhance customer satisfaction and simplify the online shopping experience while continually evolving to meet user needs. Overall, Rufus stands out as a prime example of how technology can transform traditional shopping into a more efficient and enjoyable process.

Media

Media

Integrations Supported

Amazon
Amazon Business
AthenaHQ
Azoma
Microsoft Clarity
Microsoft Copilot
PayPal
Profound
Shopify
Stripe

Integrations Supported

Amazon
Amazon Business
AthenaHQ
Azoma
Microsoft Clarity
Microsoft Copilot
PayPal
Profound
Shopify
Stripe

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Company Facts

Organization Name

Amazon Rufus

Date Founded

1994

Company Location

United States

Company Website

www.amazon.com/Rufus/

Categories and Features

Categories and Features

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