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What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

What is Behaf?

Behaf is a commerce platform tailored for WhatsApp, specifically designed to support Indian direct-to-consumer brands. It allows sellers to upload their product information, including prices and options, and share a storefront link through social media platforms like Instagram, where customers can browse items, inquire about details, and make purchases directly via WhatsApp. The platform features an AI-driven sales assistant that can respond to product and delivery questions, suggest items and bundles, and supply payment links to ease the transaction process. Behaf supports both prepaid and cash-on-delivery orders, ensuring that COD confirmations are received before any shipment is dispatched, while also integrating seamlessly with PayU for payment processing and Shiprocket for logistics, which includes services such as pick-up, shipping, and tracking. Additionally, sellers can take advantage of a detailed dashboard that organizes customer and order information, enabling them to review past chats and address any issues, particularly those brought up by the AI assistant. This unique service focuses on Indian brands that sell physical products in diverse categories like fashion, jewelry, beauty, wellness, food, and home essentials, especially those looking to transform social media interactions into sales. By simplifying the shopping journey, Behaf not only enhances customer engagement but also aids brands in boosting their revenue growth. With its user-friendly interface and comprehensive features, it stands out as a valuable tool for modern businesses aiming to thrive in an increasingly digital marketplace.

Media

Media

No images available

Integrations Supported

Microsoft Clarity
Microsoft Copilot
PayPal
Shopify
Stripe

Integrations Supported

PayU
Shiprocket
WhatsApp

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Company Facts

Organization Name

Behaf Pvt Ltd

Date Founded

2024

Company Location

India

Company Website

www.behaf.co

Categories and Features

Categories and Features

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