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What is DealerRock?

DealerRock is a cutting-edge, cloud-based dealer management system created exclusively for marine and RV dealerships, addressing their unique operational challenges with speed and usability. Unlike generic DMS platforms designed primarily for the auto industry, DealerRock focuses on the specific workflows of boat and RV dealers, providing a tailored experience that enhances productivity and sales performance. The system seamlessly integrates inventory management, lead tracking, deal structuring, and service scheduling into one comprehensive platform, reducing the need for multiple software tools. DealerRock’s real-time reporting features provide instant insights, enabling managers to make data-driven decisions quickly. Its intuitive user interface is designed to minimize training time and maximize adoption among dealership staff. By eliminating clunky add-ons and outdated design elements, DealerRock offers a clean, modern environment that dealers enjoy using every day. The platform supports faster, smarter workflows that improve customer engagement and operational efficiency. DealerRock’s cloud infrastructure ensures accessibility, security, and scalability as dealerships grow. It empowers marine and RV dealers to run their businesses more effectively without the baggage of auto-industry legacy systems. Overall, DealerRock transforms dealership management into a seamless, enjoyable experience tailored to this specialized market.

What is Blackpurl?

Blackpurl is an innovative dealership management platform that is revolutionizing how dealerships operate. It caters to dealers seeking a customizable software solution that aligns with their unique business practices, rather than spending money on flashy features that do not enhance daily operations. With seamless integration options for top-tier solutions like Shopify for eCommerce, QuickBooks and Xero for accounting, and DP360 for customer relationship management, Blackpurl empowers dealers to select the tools that best fit their needs. More than just another DMS, Blackpurl offers a cloud-based platform that is transforming the DMS landscape. As we often say within our team, we’re not merely enhancing the superficial; we’re completely overhauling the entire system for a more effective outcome. This commitment to genuine innovation sets Blackpurl apart in an industry that often settles for mediocrity.

Media

Media

Integrations Supported

QuickBooks Online
DP360 CRM
Marina Edge Pro
Marina Mate Pro
PartSmart
Preferred Payments
QuickBooks Desktop Pro
QuickBooks Online Advanced
Shopify
Stripe
Twilio
WordPress
Xero

Integrations Supported

QuickBooks Online
DP360 CRM
Marina Edge Pro
Marina Mate Pro
PartSmart
Preferred Payments
QuickBooks Desktop Pro
QuickBooks Online Advanced
Shopify
Stripe
Twilio
WordPress
Xero

API Availability

Has API

API Availability

Has API

Pricing Information

$390/month
Free Trial Offered?
Free Version

Pricing Information

$408.00
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

DealerRock

Date Founded

2018

Company Location

United States

Company Website

www.dealerrock.com

Company Facts

Organization Name

Blackpurl

Date Founded

2014

Company Location

Canada

Company Website

www.blackpurl.com

Categories and Features

Dealership Management

Accounting
Auto Dealerships
Collections Management
Contact Database
Customer Database
Document Management
Equipment Dealerships
F&I Management
Financing Management
Form Printing
Lease Management
Marine Dealerships
Online Inventory
Parts Management
Powersports Dealerships
RV Dealerships
Service Department
Trailer Dealerships
Used Car Dealerships
Website Integration

Categories and Features

Auto Dealer

Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Parts Management
Sales Management
Service Department
Used Car Lot
Website Integration

Auto Dealer Accounting

Buy-Here-Pay-Here
Collections Management
Expense Management
Financing Management
Inventory Management
Lease-Here-Pay-Here
Parts Management
Payroll Management
Recurring Billing
Sales Management
Sales Tax Management
Service Department

Dealership Management

Accounting
Auto Dealerships
Collections Management
Contact Database
Customer Database
Document Management
Equipment Dealerships
F&I Management
Financing Management
Form Printing
Lease Management
Marine Dealerships
Online Inventory
Parts Management
Powersports Dealerships
RV Dealerships
Service Department
Trailer Dealerships
Used Car Dealerships
Website Integration

Inventory Control

Allocation
Barcoding
Cost Tracking
Forecasting
Item Management
Order Management
Procurement Management
Reorder Management
SKU / UPC Codes
Serial Number Tracking
Supplier Management

Inventory Management

Alerts/Notifications
Barcoding / RFID
Forecasting
Inventory Optimization
Kitting
Manufacturing Inventory Management
Mobile Access
Multi-Channel Management
Product Identification
Reorder Management
Reporting/Analytics
Retail Inventory Management
Supplier Management
Warehouse Management

Marine

Accounting Management
Ballast Table
Barcodes
Boat Maintenance
Manufacturing/Supplier Pricebooks
Marina Management
Maritime Crew Management
Routing
Scheduling
Storage Management

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