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What is DemandGentic?

DemandGentic stands out as a progressive platform designed for demand generation and account-based marketing specifically aimed at B2B sectors, integrating human-centric strategies with advanced AI functionalities. It allows teams to move beyond traditional marketing campaigns and antiquated automation techniques by utilizing agentic AI to optimize areas such as demand generation, ABM tactics, campaign design, account interaction, and overall growth strategies. This platform is particularly beneficial for B2B companies seeking adaptable, data-driven marketing solutions that can efficiently identify prospects, personalize outreach, and enhance campaign performance throughout the customer journey. By merging the focused approach of account-based marketing with the expansive scalability offered by AI, DemandGentic empowers teams to hone in on the most pertinent accounts, synchronize their marketing efforts with financial goals, and simplify operations from initial engagement to the sales pipeline. Its innovative model prioritizes agentic demand generation, where AI's role extends beyond simple content production or task automation, ultimately creating a more cohesive marketing environment. Furthermore, with DemandGentic, organizations can significantly elevate their marketing prowess and secure outstanding outcomes in an increasingly competitive market landscape, ensuring they remain at the forefront of their industry.

What is D&B Lattice?

D&B Lattice, formerly recognized as Lattice Engines, highlights that effective Account-Based Marketing (ABM) strategies require the capability to collect and systematically arrange extensive data, categorizing it by account, buying center, and contact hierarchies. This organization empowers teams to create targeted campaigns that significantly appeal to both prospects and current customers. Marketers are increasingly utilizing AI technology to predict potential buyers, their likely purchases, and the optimal timing for these transactions. This method goes beyond simple account scoring; it also identifies the formation of buying committees, assesses the purchasing process stage, and presents the most appropriate offers. Campaigns tailored to individual preferences boast engagement rates that are twice as high and closing rates that are three times greater than conventional campaigns. By harnessing AI-driven insights, marketers can craft specific messaging for each persona within key accounts, enabling activation across various channels. Ensuring the success of any ABM program necessitates the secure and responsible management of customer information, which mandates a comprehensive evaluation of the policies governing all technological solutions to guarantee compliance with GDPR and other pertinent regulations. Furthermore, upholding stringent data security measures not only builds trust with clients but also amplifies the overall effectiveness of marketing initiatives, leading to more fruitful outcomes. Ultimately, a commitment to data integrity and security is fundamental for cultivating long-lasting relationships with customers.

Media

Media

Integrations Supported

Adobe Marketo Engage
Eloqua
Rippling
Salesforce

Integrations Supported

Adobe Marketo Engage
Eloqua
Rippling
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pivotal B2B

Date Founded

2018

Company Location

United States

Company Website

demandgentic.ai/

Company Facts

Organization Name

Dun & Bradstreet

Date Founded

1841

Company Location

United States

Company Website

www.lattice-engines.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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