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What is Donna?

Donna is a dedicated AI platform designed to enhance every aspect of field sales by automating the repetitive, time-consuming tasks that traditionally slow reps down. Connected directly to CRM systems such as Salesforce, SAP, and Microsoft Dynamics 365, Donna keeps deals, contacts, and activities updated instantly, even when complex custom objects are involved. Its integration with email and calendar tools gives the AI full situational awareness, making it easy to coordinate schedules, anticipate next steps, and ensure reps stay on top of their day. Donna proactively supports sales teams by preparing agendas, summarizing interactions, identifying follow-up actions, and keeping all customer information aligned across systems. Field reps gain a significant time advantage as the AI reduces manual data entry and administrative work, allowing them to spend more time face-to-face with customers. Donna’s commitment to privacy and data protection is backed by GDPR, CCPA, SOC 2 compliance, and ISO 27001 certification. The platform is trusted by global partners like PwC and Deloitte, reinforcing its credibility in large-scale enterprise environments. Real-world teams consistently report improved organization, faster deal cycles, and more effective territory management after adopting Donna. With 24/7 availability, Donna ensures field sales operations remain efficient even outside office hours. Designed to elevate productivity and remove friction, Donna empowers sales organizations to achieve better results with less effort.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Google Calendar
HubSpot CRM
HubSpot Customer Platform
Microsoft Dynamics 365
Microsoft Outlook
SAP CRM
Salesforce

Integrations Supported

Google Workspace
Microsoft 365
Okta
Outreach
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Donna

Date Founded

2024

Company Location

Belgium

Company Website

www.askdonna.com

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Field Sales

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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