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What is Drift?

Drift is a conversational marketing and sales platform that enables businesses to engage website visitors through AI-powered chat experiences. The platform allows companies to replace static lead forms with interactive conversations that help capture and qualify leads in real time. Drift’s AI chat agents greet website visitors, answer questions, and guide potential buyers toward relevant information, meetings, or product demonstrations. By identifying visitors and analyzing engagement signals, the platform helps businesses recognize high-intent prospects and personalize interactions. Drift can also reveal valuable visitor data such as company details, location, and account history, giving sales teams better context for conversations. Once a visitor is identified as a qualified lead, the platform routes them directly to the appropriate sales representative or workflow. This immediate engagement helps shorten sales cycles and improves the overall buyer experience. Drift also provides detailed reporting and analytics that allow teams to track conversation performance, measure engagement, and attribute results to revenue outcomes. Marketing teams can use these insights to optimize their messaging and identify which conversations generate the most qualified leads. The platform integrates with CRM systems, sales engagement tools, and marketing automation platforms to ensure a unified revenue workflow. By enabling real-time communication with website visitors, Drift helps companies turn website traffic into meaningful sales conversations. Ultimately, the platform empowers marketing and sales teams to connect with buyers at the right moment and accelerate pipeline growth.

What is CustomerOS?

CustomerOS is a next-generation growth and GTM platform designed to transform B2B lead generation into a predictable, efficient, and scalable process. Leveraging AI, it creates a tailored Ideal Customer Profile (ICP) from your website and uses it to filter and qualify leads, ensuring sales teams don’t waste time chasing low-fit prospects. Its advanced web tracker monitors engagement signals in real time, mapping each lead’s stage in the pipeline so you know exactly who is ready to buy and when. Each lead is enriched with a detailed account brief that explains fit, outlines engagement history, and provides clear next-step recommendations, empowering sales reps with actionable intelligence. By focusing on data-driven prioritization, teams achieve faster deal cycles, improved conversion rates, and significant pipeline expansion—often 5x growth. CustomerOS also integrates practical GTM lessons learned from the founding team’s $519M Voxbone exit, embedding proven strategies into its workflows. Unlike traditional lead gen platforms, its pricing model is results-oriented—you don’t pay until a meeting is booked. With strong security and compliance certifications like SOC2, GDPR, and ISO27001, it provides enterprise-grade trust for scaling organizations. Early adopters have reported SDR teams competing for access due to ease of use and high conversion rates. Backed by Y Combinator, Seedcamp, and other leading investors, CustomerOS is setting a new benchmark for intelligent, efficient B2B growth platforms.

Media

Media

No images available

Integrations Supported

Airbyte
Alore
AppointmentCore
Aritic Swarm
Browsee
Contact Cloud
HubSpot Customer Platform
Integrately
Livestorm
Morphic
ON24
Raklet
Salesloft
Seekwell
SessionStack
Skypoint AI Platform
Stack Moxie
Versoly
Yodel.io
Zapier

Integrations Supported

Airbyte
Alore
AppointmentCore
Aritic Swarm
Browsee
Contact Cloud
HubSpot Customer Platform
Integrately
Livestorm
Morphic
ON24
Raklet
Salesloft
Seekwell
SessionStack
Skypoint AI Platform
Stack Moxie
Versoly
Yodel.io
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$999/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesloft

Date Founded

2011

Company Location

United States

Company Website

www.salesloft.com/platform/drift

Company Facts

Organization Name

CustomerOS

Date Founded

2022

Company Location

United Kingdom

Company Website

customeros.ai

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Machine Learning
Natural Language Processing
Payment Integration
Prediction
Ready-made Templates
Reporting / Analytics
Sentiment Analysis
Social Media Integration

Conversational AI

Code-free Development
Contextual Guidance
For Developers
Intent Recognition
Multi-Languages
Omni-Channel
On-Screen Chats
Pre-configured Bot
Reusable Components
Sentiment Analysis
Speech Recognition
Speech Synthesis
Virtual Assistant

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Chatbot
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations
Video Chat

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

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