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What is EasyDMP?
A Data Management Platform, or DMP, acts as a centralized tool for analyzing and leveraging vast amounts of prospect and customer data in real-time. Our DMP is delivered as a Software as a Service (SaaS) solution hosted on remote servers, offering a cost-effective method for managing interactions with both potential and current customers who engage with your brand. By adopting a DMP, you can simultaneously achieve various goals, including enhancing client insights, personalizing the experiences of website visitors, and improving targeting and campaign performance to maximize your return on investment. Equipped with a clear data dictionary, our platform allows for efficient data extraction from your Customer Relationship Management (CRM) system and other sources, which aids in creating comprehensive profiles, segments, and combinations that enrich your understanding of prospects and customers alike. Squadata's Data Management Platform enables you to send timely and relevant messages to specific groups, thereby boosting engagement and effectiveness in your marketing efforts. Examples of practical applications include strategies aimed at reducing contract cancellations and curbing shopping cart abandonment, illustrating the adaptability and advantages of our DMP solution. This all-encompassing strategy not only enhances customer interactions but also significantly increases the value delivered to your business, ensuring that you stay competitive in a rapidly changing market. Ultimately, investing in a robust DMP can transform your data handling capabilities, leading to more informed decision-making and improved overall performance.
What is Census?
Census acts as a powerful operational analytics platform that bridges the gap between your data warehouse and the applications you use daily. It promotes shared access to customer information among sales, marketing, and customer success teams, ensuring that data remains consistently fresh without the need for technical support. With Census, you can easily publish SQL and dbt models from your data warehouse, eliminating the need for coding. This solution alleviates the burden of interpreting external APIs and managing complex scripts, allowing you to focus on your core business goals. Rather than wrestling with yet another source of truth, you can utilize the data already housed within your warehouse. The integration process is seamless; you simply select a destination application, map your data accordingly, and you are good to go. Census transforms your data into a resource that extends beyond just quarterly reports, empowering all members of your organization to take proactive measures. With real-time metrics available across various applications, your business operations can improve, leading to enhanced user satisfaction and increased revenue. Additionally, this efficient approach not only encourages collaboration among different teams but also stimulates innovation by simplifying the process of making data-driven decisions, ultimately fostering a culture of insight and growth. As a result, organizations can respond more swiftly to market changes and customer needs.
Integrations Supported
5X
ActiveCampaign
Astro by Astronomer
Braze
Common Room
Databricks
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Looker
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
On-Site Training
Training Options
Documentation Hub
Online Training
Company Facts
Organization Name
Squadata
Company Location
France
Company Website
www.squadata.net/en/data-management-platform/
Company Facts
Organization Name
Census
Company Location
United States
Company Website
www.getcensus.com
Categories and Features
Data Management Platforms (DMP)
Not specified
Categories and Features
Customer Data Platforms (CDP)
Not specified
Data Integration
Not specified
Data Management Platforms (DMP)
Not specified
Product Data Management
Not specified
Reverse ETL
Not specified