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Ratings and Reviews 0 Ratings
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What is Edge1?
An innovative software platform crafted for media owners aims to enhance their inventory and optimize the management of extensive outdoor advertising campaigns. This effective tool allows media agencies to acquire valuable insights into prospective clients while automating critical media planning and buying processes. Serving as a comprehensive brand service platform, it fosters connections with advertisers, guarantees transparency in campaigns, and bolsters business expansion. Users have the ability to manage a variety of media types—including traditional, transit, digital, ambient, street furniture, and place-based media—while effortlessly checking location availability between any two flexible dates with minimal effort. The software further enhances operational efficiency by generating job slips and work orders, as well as facilitating site surveillance and ongoing campaign monitoring through a specialized mobile application. In addition, it features robust financial management capabilities, covering invoicing, issuing credit and debit notes, payment processing, and tracking both revenue and outstanding balances—all while keeping a well-organized ledger for all stakeholders involved. Ultimately, this powerful software equips media owners and agencies to streamline and elevate their advertising initiatives effectively, making it an indispensable tool in the competitive landscape of outdoor advertising.
What is Adelphic?
Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.
Integrations Supported
Acxiom InfoBase
Acxiom Real Identity
Adobe Acrobat
Bionic for Agencies
Gmail
Google Earth
Google Maps
Humming
Intuizi
MSIGHTS
Integrations Supported
Acxiom InfoBase
Acxiom Real Identity
Adobe Acrobat
Bionic for Agencies
Gmail
Google Earth
Google Maps
Humming
Intuizi
MSIGHTS
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Edge1
Date Founded
2012
Company Location
India
Company Website
edge1.in/
Company Facts
Organization Name
Viant
Date Founded
1999
Company Location
United States
Company Website
www.adelphic.com
Categories and Features
Categories and Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization