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What is Employee Advocacy by Sprout Social?

Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.

What is Ambo?

Ambo is an innovative digital platform tailored for employee advocacy specifically within B2B organizations, designed to motivate both employees and executives to share pre-approved content on LinkedIn. Marketing teams are equipped with the ability to gather posts, links, media, and campaign messages from a single, centralized hub, which streamlines the distribution of materials customized for various roles, teams, regions, or initiatives. Employees, referred to as advocates, can choose from a range of available post options, personalize the content within allowed limits, and share or schedule these posts on LinkedIn at their convenience. The platform also provides administrators with essential tools such as approval workflows, reminders, RSS feeds, and AI-assisted draft options, all aimed at improving the content creation process and boosting user participation. In addition, Ambo delivers analytics to monitor sharing activities and evaluate the effectiveness of posts, featuring key metrics like impressions, reactions, comments, clicks, and overall engagement from different advocates, teams, and campaigns. The platform also enhances company-page visibility and sends timely notifications through communication tools like Slack and Microsoft Teams, ensuring it serves as a well-rounded solution for marketing, communications, sales, and leadership teams overseeing LinkedIn advocacy efforts. By leveraging these capabilities, Ambo ultimately empowers organizations to significantly enhance their outreach and engagement on social media, fostering a more vibrant online presence. This comprehensive approach not only aids in brand amplification but also cultivates a culture of advocacy among employees, enhancing both internal and external communication strategies.

Media

Media

Integrations Supported

AuthPoint
Axis LMS
DNSWatch
RiteTag
Sprout Social
ThreatSync
Wufoo
Zapier

Integrations Supported

LinkedIn
Microsoft Teams
Slack

API Availability

API Availability

Pricing Information

$89 per user per month
Billed annually
Free Trial Offered?

Pricing Information

$20/advocate/month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

sproutsocial.com/features/employee-advocacy/

Company Facts

Organization Name

Ambo

Date Founded

2023

Company Location

India

Company Website

www.goambo.com

Categories and Features

Brand Advocacy

Not specified

Employee Advocacy

Not specified

Employee Engagement

Benchmarking
Cultural Alignment
Employee Awards
Employee Recognition
Goal Management
Performance Management
Pulse Surveys

Social Networking

Not specified

Categories and Features

Employee Advocacy

Not specified

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