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What is Employee Advocacy by Sprout Social?

Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.

What is BeAmbassador?

Your workforce serves as the most effective representatives to enhance your brand presence across social media platforms. BeAmbassador facilitates this through a comprehensive network of brand ambassadors, enhancing employer branding, employee advocacy, and social selling initiatives. Why choose BeAmbassador? As a leader in Spain, BeAmbassador empowers you to fortify your employer branding, social sales, and employee advocacy efforts by leveraging your employees through a structured ambassador network. With employees sharing content up to 8 times more than their own audience, the potential for reach is significant. Furthermore, the content generated by your ambassador network is 16 times more engaging for users, making it an invaluable asset for your marketing strategy. By harnessing this unique approach, companies can truly transform their online presence and engagement levels.

Media

Media

Integrations Supported

AuthPoint
Axis LMS
DNSWatch
RiteTag
Sprout Social
ThreatSync
Wufoo
Zapier

Integrations Supported

API Availability

API Availability

Pricing Information

$89 per user per month
Billed annually
Free Trial Offered?

Pricing Information

Contact Us

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

sproutsocial.com/features/employee-advocacy/

Company Facts

Organization Name

BeAmbassador

Date Founded

2018

Company Location

Spain

Company Website

be-ambassador.com/en/home/

Categories and Features

Brand Advocacy

Not specified

Employee Advocacy

Not specified

Employee Engagement

Benchmarking
Cultural Alignment
Employee Awards
Employee Recognition
Goal Management
Performance Management
Pulse Surveys

Social Networking

Not specified

Categories and Features

Advocacy

Not specified

Brand Advocacy

Not specified

Employee Advocacy

Not specified

Social Selling

Not specified

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