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What is Equity Matrix?

Equity Matrix is a cutting-edge online platform aimed at helping startup founders, co-founders, and partners efficiently monitor their equity in real-time. This tool empowers teams to log their work hours and financial investments, set market values for their contributions, and apply customizable multipliers to convert cash inputs into equity shares. It continually recalibrates ownership stakes based on the total contributions of each individual, automatically updating the equity table as new inputs are recorded. The application includes shared, timestamped records, which allow co-founders to review their contribution history and observe how ownership percentages evolve with shifts in roles and levels of engagement. Users can conveniently document their contributions directly within the app or through integration with Slack, enhancing overall usability. As teams look to finalize their ownership arrangements or begin fundraising initiatives, the contribution log serves as a crucial component for developing a standard capitalization table. Equity Matrix is specifically designed for early-stage teams that value a contribution-centric method for outlining and debating the distribution of founder equity, making it an essential tool for promoting transparency and collaboration among all team members. Furthermore, this platform also facilitates improved communication, ensuring that every partner remains informed about the latest updates in equity distribution and changes in ownership structure.

What is Carta?

Equity made easy. Carta offers a comprehensive platform for both investors and companies to oversee their equity strategies, including valuations, investments, cap tables, and capital plans. Begin by establishing your Carta cap table, then proceed to issue digital securities, obtain 409A appraisals, and facilitate liquidity events. With Carta, your cap table is automatically kept current, reflecting all equity transactions and relevant data. We ensure you remain compliant during the issuance of equity or when acquiring 409A valuations. Both investors and employees have the ability to accept electronic securities and exercise their options while also being able to monitor their vesting schedules. Supporting over 800,000 shareholders in managing equity valued at $575 billion, Carta serves a diverse clientele. Whether you're seeking a cap table and 409A or aiming to execute secondary transactions, utilize financial reporting, tax tools, and maintain closer connections with your investors, Carta is here to assist you every step of the way. With its user-friendly interface, Carta makes managing equity simpler than ever before.

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Integrations Supported

Slack

Integrations Supported

AccessOwl
Aside
BambooHR
CandorIQ
Clockwork
Computer for Counsel
Easop
Equidam
FlowFi
HiBob
Pave
Quanta
QuickBooks Online
QuickBooks Online Advanced
Shapes
Slice
Tactyc by Carta
TriNet

API Availability

API Availability

Pricing Information

$24/month
$24 per month, billed annually. A 14-day free trial is offered.
Free Trial Offered?

Pricing Information

$2,800 per year
Cost based on stakeholder count, complexity, and plan

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Equity Matrix

Date Founded

2025

Company Location

United States

Company Website

equitymatrix.io

Company Facts

Organization Name

Carta

Date Founded

2012

Company Location

United States

Company Website

carta.com

Categories and Features

Equity Management

Not specified

Categories and Features

Board Management

Approval Process Management
Collaboration
Document Management
Electronic Signature
Member Directory
Minutes Management
Role-Based Permissions

Business Valuation

Not specified

Compensation Management

Employee Reward Programs
Incentive Programs

Equity Management

Cap Table Management
Deal Management
Document Storage
Financial Modeling
Options Management
Participant Portal
Portfolio Management
Valuation Management
Vesting Management

Financial Reporting

"What If" Scenarios
Audit Trail
Forecasting
General Ledger

Financial Risk Management

Compliance Management
Liquidity Analysis
Operational Risk Management
Portfolio Management
Portfolio Modeling

Fund Accounting

Not specified

Investment Management

Not specified

Salary Benchmarking

Not specified

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