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What is Escalated?

Dishonest practices and low-quality interactions can derail optimization strategies, leading to decreases in revenue, fill rates, bid rates, and overall growth potential. Our solutions aim to mitigate these negative impacts by promoting transparency and protecting your business relationships. The sudden emergence of malvertising poses a serious threat to both your reputation and financial health. As the quality of user experience diminishes, many users may lose confidence and might never return, ultimately putting your customer lifetime value at risk. It is essential to avert disruptions while reclaiming your valuable resources. By focusing on enhancing user experience, you can safeguard revenue opportunities and foster enduring customer loyalty. Taking proactive steps today can pave the way for a more secure and prosperous future for your organization. Additionally, a commitment to continuous improvement can help ensure that your business remains resilient against future challenges.

What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

Media

Media

Integrations Supported

Integrations Supported

Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month
Free Trial Offered?

Pricing Information

Prices based on daily active users

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

Escalated

Company Location

United States

Company Website

escalated.io

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

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