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What is Everflow?

Everflow stands out as a cutting-edge platform for Partner Marketing and Tracking, allowing users to efficiently manage partnerships across both mobile and digital channels while seamlessly tracking the performance of various marketing avenues and consolidating analytics. By leveraging the power of Google Cloud infrastructure, Everflow offers exceptional speed and scalability, along with automated optimization through SmartSwitch and user-friendly reports that facilitate in-depth analysis of every click made by users. The platform effectively tackles several critical challenges faced in the industry, including providing a scalable infrastructure capable of accommodating the impressive 79% annual growth rate in mobile traffic reported by Ericsson in 2018, which necessitates robust capabilities to support both mobile and desktop environments. Additionally, as today's partnerships span the globe and utilize numerous placements or sub-publishers, it becomes essential to quickly assess performance metrics across different geographical locations, cities, and placements. Furthermore, Everflow incorporates deterministic fraud blocking, empowering clients to establish specific rules regarding unnatural traffic and automatically thwarting any violations of those guidelines. This comprehensive approach not only enhances user experience but also ensures the integrity of marketing efforts in an increasingly complex digital landscape.

What is Co-Swipe?

Co-Swipe provides a powerful solution for businesses aiming to increase their sales by fostering collaborations with affiliates, strategic partners, and agencies through an all-encompassing platform. The existing process of gathering data from partner initiatives often proves to be disjointed and tedious, creating a frustrating environment for users as they must switch back and forth among different CRM, sales, and marketing tools. Balancing numerous communication channels while sustaining ongoing interactions can significantly hamper productivity. Furthermore, inconsistencies in metrics can cloud the true influence of partnerships on sales performance. Indirect channels have shown remarkable effectiveness, as highlighted by various industry studies and the success stories of prominent tech companies. Our platform offers a cohesive environment to generate affiliate links, tailor marketing campaigns, and track sales transactions, which facilitates smooth collaboration with partners. Users have the ability to monitor qualified leads and sales results stemming from their affiliates and co-marketing strategies, while also crafting customized affiliate links for their partners. It also supports the identification and tracking of specific channels, sub-affiliates, and additional metrics, enabling comprehensive insights into performance and effectiveness. This organized approach not only streamlines operations but also improves clarity on how each partnership plays a role in driving overall business achievement, leading to more informed decision-making and strategic planning. Ultimately, Co-Swipe is dedicated to transforming how businesses engage with their partners for mutual growth.