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Ratings and Reviews 0 Ratings
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What is FinOptimal?
FinOptimal is a cutting-edge accounting automation platform aimed at boosting productivity by eliminating manual tasks in QuickBooks Online, thus enabling the automation of processes like accruals, journal entries, spreadsheet syncing, and real-time reporting, which aids finance teams in closing their books more efficiently and with greater precision. Its main products include Accruer, which simplifies the automation of prepaid expenses, deferred revenues, fixed assets, and payroll accruals by just defining the desired time frame; Booker, which facilitates smooth synchronization and bulk modifications of transactions in Google Sheets that are directly connected to QuickBooks; and Wrangler, which offers adaptable and insightful financial reporting tailored from QuickBooks data. This software integrates effortlessly into current accounting workflows while maintaining their integrity, ensuring that verified data is continuously synchronized, preventing the occurrence of duplicate entries, and providing users with access to audit-ready backups along with essential financial insights whenever required. By optimizing these workflows, FinOptimal not only conserves valuable time but also significantly improves the accuracy of financial reporting for organizations. Consequently, businesses can make informed decisions based on reliable data, further enhancing their operational efficiency.
What is Entriwise?
Selling on Amazon, Shopify, Walmart, eBay, or TikTok Shop generates a flood of transactions that rarely map cleanly onto your books. Entriwise closes that gap. It is a specialist integration platform that feeds marketplace data straight into QuickBooks Online, QuickBooks Desktop Enterprise, NetSuite, or Acumatica, so finance teams stop rekeying orders, fees, and payouts by hand.
The core promise is clean books you can trust. Rather than dumping raw data, Entriwise matches every sale, fee, refund, return, reimbursement, and inventory adjustment to the marketplace payout it belongs to, producing settlement-level reconciliation with no duplicate documents and nothing left to enter manually. You choose the granularity: a single tidy daily summary, line-by-line itemized entries, or a live real-time feed—whichever your accountant prefers—with no waiting for statements to close before the numbers land.
Inventory is handled with the same rigor. Stock levels stay continuously in step across channels to head off overselling, and the mapping engine copes with the awkward cases—bundles, kits and assemblies, quantity multipliers, and many-to-one relationships—alongside multiple warehouses and lot or bin tracking. Add class and location tagging and you can slice results by marketplace or fulfillment method, while a cost-volume-profit view reveals true margin per SKU once COGS, marketplace fees, and ad spend are counted.
This is infrastructure built for volume: it has carried $3B+ in revenue, 50M+ orders, and 500k+ SKUs for multi-entity, multi-currency operations, with support from accountants, QuickBooks ProAdvisors, and NetSuite specialists rather than a generic help desk. Onboarding is quick—connect your storefronts, import a month of history, and go, with nothing to install. Reviewers rate it 4.9/5 across 245 listings on QuickBooks, Amazon, and Capterra, and the trial is genuinely open-ended: no deadline, no card required.
Integrations Supported
QuickBooks Online
Amazon
NetSuite
QuickBooks Online Advanced
Shopify
Walmart
eBay
API Availability
API Availability
Pricing Information
$29 per month
Pricing Information
$55 per month
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
FinOptimal
Date Founded
2014
Company Location
United States
Company Website
www.finoptimal.com
Company Facts
Organization Name
Entriwise
Date Founded
2016
Company Location
US
Company Website
www.entriwise.com
Categories and Features
Accounting
Not specified
Categories and Features
Accounting
Accounts Payable
Accounts Receivable
CPA Firms
General Ledger
Amazon Seller Tools
Analytics / Reporting
Inventory Management
Order Management
Refund Management
eCommerce
Inventory Management
Kitting
Order Management
Returns Management
eCommerce Tools
Not specified
