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What is Finmo?

Finmo is an innovative digital mortgage platform designed specifically for modern mortgage brokers, offering a streamlined process that encompasses every aspect from application submission to lender qualification and direct submissions. This advanced solution enables Canadian mortgage professionals to achieve approvals in mere minutes, creating a fluid experience for both brokers and their clients. Once brokers register with Finmo, they gain access to a user-friendly, mobile-optimized application link that can be shared with clients in real-time. With a focus on the borrower’s experience, Finmo simplifies all phases of the mortgage journey, including the collection of documents and communication, ensuring a smooth and efficient process. As brokers share the application link with borrowers, Finmo swiftly assesses the submissions and automatically solicits the required documents while sending timely follow-up reminders, thus significantly reducing the workload for the brokers. Additionally, the platform's integration with Equifax facilitates rapid credit checks and seamlessly integrates existing liabilities into the application, further enhancing the efficiency of the workflow. This extensive array of functionalities positions Finmo as an essential tool for mortgage professionals aiming to elevate their service offerings and maintain a competitive edge in the industry. By continually innovating, Finmo ensures that brokers can offer the best possible experience to their clients.

What is BluMortgage?

BluMortgage stands out as the premier CRM solution designed specifically for mortgage brokers, offering ready-to-use email campaigns to improve client communication. This platform streamlines the application process, adeptly managing the complexities involved in mortgage brokering. The importance of client relationships in this field cannot be overstated, and BluMortgage provides essential tools to nurture these connections not only during the application process but also long after a deal is completed. With its customizable drip campaigns, it is simple to extend greetings for significant events such as birthdays, anniversaries, and contract renewals. In addition, the comprehensive reporting features allow brokers to identify opportunities for refinancing or upselling. The CRM's ability to generate reports based on various activities gives users critical insights into their productivity and performance metrics. By ensuring that the entire team operates in sync, the centralized tracking capabilities make it easy to oversee notes, tasks, outstanding conditions, and emails. This powerful system is crafted to boost both efficiency and client satisfaction within the mortgage sector. Ultimately, using BluMortgage means empowering brokers to build lasting relationships and optimize their business practices effectively.

Media

Media

Integrations Supported

Filogix
Addy AI
Axis LMS
Lendesk
Stackreaction

Integrations Supported

Filogix
Floify
Gmail
Microsoft Outlook

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version

Pricing Information

$50 per user per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Lendesk

Date Founded

2017

Company Location

Canada

Company Website

www.lendesk.com/finmo

Company Facts

Organization Name

BluRoot

Date Founded

2013

Company Location

Canada

Company Website

blumortgage.ca/crm-for-mortgage-brokers/

Categories and Features

Mortgage and Loans

Client Database
Contact Management
Document Management
Electronic Applications
Loan Origination
Pipeline Management
Pre-Qualification
Refinance Management

Categories and Features

Loan Origination

Customer Database
Digital Signature
Document Management

Mortgage and Loans

Client Database
Contact Management
Document Management
Pipeline Management
Residential Mortgages

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