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What is FirstHive?

FirstHive is a comprehensive platform designed for managing customer data, empowering brands and marketers to harness their first-party data effectively. This tool facilitates the creation of personalized marketing campaigns that enhance conversion rates. Are you feeling overwhelmed by the myriad of channels through which customers engage with your brand? With numerous options available, your inquiries about customer behavior can seem endless. FirstHive provides solutions to help you navigate this complexity and reduce confusion. The platform has collaborated with various global brands across diverse industries such as Retail, Digital, Manufacturing, Travel, Hospitality, and BFSI, significantly expanding its reach. Currently, we boast four times the number of identities in our database compared to before, ensuring that all agencies utilizing FirstHive can access vital data. Importantly, personally identifiable information (PII) is masked to prioritize and protect data privacy. As such, FirstHive not only streamlines data management but also reinforces trust with customers by safeguarding their information.

What is Cedara Hive?

Hive distinguishes itself as the first platform that delivers a holistic sustainability solution specifically designed for businesses operating within the marketing industry. Its sophisticated mapping engine effortlessly integrates with any data source through APIs, facilitating the automatic alignment of data sets using globally recognized emission factors and industry standards, which enables organizations to precisely calculate their carbon emissions. In addition, Hive's mapping engine evaluates all media delivery throughout the organization, aligning the essential data sets in accordance with the methodologies employed by both brands and agencies. By streamlining this process, Hive not only boosts efficiency but also ensures accuracy in measuring and mitigating carbon footprints. Clients utilizing Hive's comprehensive suite gain detailed insights into their carbon emissions, allowing them to effectively monitor emissions stemming from various business operations, such as media delivery across different channels, which enhances their decision-making capabilities. With an intuitive platform, Hive empowers companies to take a proactive stance on their sustainability initiatives. This forward-thinking approach not only aids businesses in becoming more environmentally responsible but also fosters a commitment to building a sustainable future for generations to come. As a result, companies leveraging Hive's capabilities are better positioned to navigate the evolving landscape of sustainability.

Media

Media

Integrations Supported

Integrations Supported

Facebook
Meta AI
NetSuite
QuickBooks Online
SAP Cloud Platform
Snapchat
TikTok
Xero

API Availability

API Availability

Has API

Pricing Information

$49 per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

eMart Solutions

Date Founded

2009

Company Location

United States

Company Website

www.firsthive.com

Company Facts

Organization Name

Cedara

Date Founded

2021

Company Location

United States

Company Website

www.cedara.io/platform

Categories and Features

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Template Management
WYSIWYG Email Editor

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Contact Management
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Reporting/Analytics
Scheduled Messaging
Shortcodes

Social Media Marketing

Analytics
Automated Publishing
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Emissions Management

Not specified

ESG

Not specified

ESG Reporting

Not specified

Sustainability

Not specified

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