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What is Flowcart?

Flowcart is a specialized commerce platform tailored for WhatsApp, aimed at helping B2C brands improve their customer acquisition strategies, boost conversion rates through an in-chat product catalog and one-tap checkout, and build customer loyalty with gamified broadcasts, automated recovery initiatives, and rewards programs. Beyond campaign management, Flowcart provides an extensive suite of customer journey tools, including lead capture, customized workflows, cart recovery, cash on delivery verification, order tracking, support transitions, and revenue analytics, all integrated within WhatsApp's interface. It offers seamless integration with various platforms such as Shopify, WooCommerce, Magento, and WordPress, along with ERPs like Odoo and SAP, and CRMs including HubSpot and Zoho, enhanced by APIs and webhooks for tailored workflows. Additionally, Flowcart enables in-chat payments via leading providers like Peach Payments, Paystack, M-Pesa, Razorpay, and Stripe, allowing customers to browse, purchase, and reorder directly within the chat, eliminating the need to leave the conversation. This innovative method not only simplifies the shopping journey but also allows brands to have more meaningful interactions with their customers throughout the entire purchasing process, thereby strengthening brand loyalty and customer satisfaction. As a result, businesses can fully leverage the power of WhatsApp to transform their commerce capabilities.

What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

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Integrations Supported

Shopify
Stripe
ERPNext
HubSpot CRM
HubSpot Customer Platform
M-PESA
Magento
Odoo
Paystack
Peach Payments
Razorpay
SAP ERP
WhatsApp
WooCommerce
WordPress
Zoho CRM

Integrations Supported

Shopify
Stripe
Microsoft Clarity
Microsoft Copilot
PayPal

API Availability

API Availability

Pricing Information

$70/month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Flowcart

Date Founded

2020

Company Location

United States

Company Website

flowcart.ai/

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Categories and Features

eCommerce Tools

Not specified

Categories and Features

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