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What is Folloze?

Today's digital consumers have a strong desire for remarkable interactions. To capture their attention, it’s essential to provide experiences that are truly memorable and distinct. Within just thirty minutes, you can create captivating digital experiences for buyers. Our user-friendly no-code design tool streamlines the execution of various marketing strategies across the entire buyer journey. By leveraging your existing data, content, and messaging, you can customize and guide buyers along their unique paths, all while scaling your efforts effectively. Launch targeted marketing campaigns that allow your sales team to focus on the most pertinent accounts, supporting them in reaching their booking goals. Assess target accounts through a collective lens of engagement that includes all activated channels and interaction points. This enables you to gain a deeper understanding of both known and unknown buyers, recognizing their needs, challenges, and the current phase of their journey, which significantly boosts your marketing strategies' overall effectiveness. By adopting this all-encompassing methodology, not only do you enhance your comprehension of buyers, but you also cultivate more profound relationships with them, paving the way for long-term loyalty and success.

What is D&B Lattice?

D&B Lattice, formerly recognized as Lattice Engines, highlights that effective Account-Based Marketing (ABM) strategies require the capability to collect and systematically arrange extensive data, categorizing it by account, buying center, and contact hierarchies. This organization empowers teams to create targeted campaigns that significantly appeal to both prospects and current customers. Marketers are increasingly utilizing AI technology to predict potential buyers, their likely purchases, and the optimal timing for these transactions. This method goes beyond simple account scoring; it also identifies the formation of buying committees, assesses the purchasing process stage, and presents the most appropriate offers. Campaigns tailored to individual preferences boast engagement rates that are twice as high and closing rates that are three times greater than conventional campaigns. By harnessing AI-driven insights, marketers can craft specific messaging for each persona within key accounts, enabling activation across various channels. Ensuring the success of any ABM program necessitates the secure and responsible management of customer information, which mandates a comprehensive evaluation of the policies governing all technological solutions to guarantee compliance with GDPR and other pertinent regulations. Furthermore, upholding stringent data security measures not only builds trust with clients but also amplifies the overall effectiveness of marketing initiatives, leading to more fruitful outcomes. Ultimately, a commitment to data integrity and security is fundamental for cultivating long-lasting relationships with customers.

Media

Media

Integrations Supported

Adobe Marketo Engage
Eloqua
Salesforce
Box
Gmail
Google Analytics
HubSpot Marketing Hub
LinkedIn
Mailchimp
Microsoft Outlook
Salesforce Marketing Cloud Account Engagement
SlideShare
Yesware

Integrations Supported

Adobe Marketo Engage
Eloqua
Salesforce
Rippling

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Folloze

Date Founded

2012

Company Location

United States

Company Website

www.folloze.com

Company Facts

Organization Name

Dun & Bradstreet

Date Founded

1841

Company Location

United States

Company Website

www.lattice-engines.com

Categories and Features

Channel Marketing

Not specified

Collaboration

Brainstorming
Calendar Management
Content Management
Document Management
Project Management
Real Time Editing
Video Conferencing

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Conversion Tracking
Distribution Management
Video Management

Digital Sales Room

Not specified

Inside Sales

Campaign Management
Dashboard
Lead Capture
Lead Scoring
Performance Management

Sales Enablement

Collaboration
Goals / Quota Management
Lead Management
Performance Management

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

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