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What is FreeWheel Beeswax?

Beeswax stands out as a premier purchasing platform that boasts an intuitive user interface and efficient workflows, while also providing exclusive access to valuable data and a thoughtfully curated omnichannel inventory. Built on the principles of transparency, personalization, and user empowerment, Beeswax enables users to effectively harness and implement high-quality programmatic solutions. The platform’s detailed log-level insights empower users to maximize their programmatic analytics fully. You have the ability to control your bidding strategy, ensuring a balance between cost-effectiveness and optimal campaign timing. Moreover, the platform offers standard algorithms that are commonly found in traditional demand-side platforms (DSPs). Its interface includes bid modifiers that facilitate rapid and efficient adjustments through a single variable. Additionally, there are bid models available that are crafted for multivariate optimization, often based on insights obtained from log-level data. Users can apply various strategies to optimize specific key performance indicators (KPIs) that align with the unique goals of their campaigns. By avoiding the obscure "black box" model, Beeswax promotes transparent optimization rooted in real-time campaign performance, enabling you to refine both your campaigns and reporting techniques to achieve your goals more effectively. This high degree of customization ensures that every element of your advertising initiatives is tightly aligned with your desired results, fostering a more successful advertising experience overall. As a result, users can feel confident in their ability to navigate the complexities of programmatic advertising with clarity and precision.

What is Centro Basis?

At the heart of Basis is its acclaimed omni-channel demand-side platform (DSP), meticulously crafted for remarkable speed and efficiency, which is crucial for the success of your programmatic campaigns. By harnessing Basis' cutting-edge artificial intelligence engine, you can unlock outstanding outcomes for your marketing initiatives. You have the option to choose between algorithmic or machine learning optimization, both of which continually evaluate data from over 30 different campaign metrics to meet your unique goals. This capability empowers you to make well-informed, optimized decisions that boost overall performance. With the robust performance automation offered by Basis, scaling your efforts becomes a seamless task. Engage your audience in real-time with sophisticated geo-fencing features that allow you to identify specific locations on a map, input street addresses, or categorize various target areas. You can create audiences based on users who have frequented a certain location, address, or category. Furthermore, Centro leverages more than 15 years of solid publisher partnerships to provide an unrivaled library of over 2,000 active private marketplace deals from numerous leading websites, guaranteeing you access to exceptional advertising avenues. This vast network not only enhances flexibility and creativity in executing campaigns but also significantly amplifies the potential for impactful results. Ultimately, Basis empowers marketers to navigate the complexities of digital advertising with confidence and precision.

Media

Media

Integrations Supported

Tapad
Adobe Advertising Cloud
AppsFlyer
Beachfront
Connatix
Criteo
Delivr
FreeWheel DemandSuite
FreeWheel SupplySuite
Octane11
OpenX
PubMatic
PulsePoint
RhythmOne
Smaato
SpotX
Teads
Telaria
Unity

Integrations Supported

Tapad
EPICA

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

FreeWheel

Company Location

Netherlands

Company Website

www.freewheel.com/beeswax

Company Facts

Organization Name

Centro

Date Founded

2001

Company Location

United States

Company Website

www.centro.net/solutions/basis/dsp/

Categories and Features

Advertising

Not specified

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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