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What is FreeWheel Beeswax?

Beeswax stands out as a premier purchasing platform that boasts an intuitive user interface and efficient workflows, while also providing exclusive access to valuable data and a thoughtfully curated omnichannel inventory. Built on the principles of transparency, personalization, and user empowerment, Beeswax enables users to effectively harness and implement high-quality programmatic solutions. The platform’s detailed log-level insights empower users to maximize their programmatic analytics fully. You have the ability to control your bidding strategy, ensuring a balance between cost-effectiveness and optimal campaign timing. Moreover, the platform offers standard algorithms that are commonly found in traditional demand-side platforms (DSPs). Its interface includes bid modifiers that facilitate rapid and efficient adjustments through a single variable. Additionally, there are bid models available that are crafted for multivariate optimization, often based on insights obtained from log-level data. Users can apply various strategies to optimize specific key performance indicators (KPIs) that align with the unique goals of their campaigns. By avoiding the obscure "black box" model, Beeswax promotes transparent optimization rooted in real-time campaign performance, enabling you to refine both your campaigns and reporting techniques to achieve your goals more effectively. This high degree of customization ensures that every element of your advertising initiatives is tightly aligned with your desired results, fostering a more successful advertising experience overall. As a result, users can feel confident in their ability to navigate the complexities of programmatic advertising with clarity and precision.

What is Choozle?

Take command of your digital advertising strategy by leveraging our all-encompassing platform to execute programmatic ad campaigns of any scale. Discover the optimal targeting tactics designed specifically for your campaign goals, ensuring maximum impact. Enjoy a seamless campaign setup process complemented by dedicated support tailored to your needs. Effortlessly manage and enhance a variety of advertisers and programmatic initiatives, no matter what your objectives may be. With our intuitive and feature-rich software, along with comprehensive customer onboarding, you can effectively strategize and roll out your campaigns. Launch highly-targeted initiatives with custom audiences built from both first and third-party data sources. You can also concentrate on particular geographic locations or adjust your strategy based on the content and categories of websites. Our platform is equipped with cutting-edge tools that allow you to seamlessly integrate first and third-party data, crafting custom audiences that include your most engaged customers to optimize outcomes. By utilizing our advanced solutions, you can simplify your advertising workflow and markedly enhance the effectiveness of your campaigns, ultimately driving better results for your business. Embrace the future of digital advertising with confidence and precision.

Media

Media

Integrations Supported

Adjust
Adobe Advertising Cloud
Beachfront
Bionic for Agencies
Connatix
Criteo
FreeWheel DemandSuite
FreeWheel Strata
LiveRamp
Octane11
PubMatic
PulsePoint
Scibids
Singular
Smaato
Tapad
TransUnion Collections Management
Unity
Yahoo DSP

Integrations Supported

Adjust
Adobe Advertising Cloud
Beachfront
Bionic for Agencies
Connatix
Criteo
FreeWheel DemandSuite
FreeWheel Strata
LiveRamp
Octane11
PubMatic
PulsePoint
Scibids
Singular
Smaato
Tapad
TransUnion Collections Management
Unity
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

FreeWheel

Company Location

Netherlands

Company Website

www.freewheel.com/beeswax

Company Facts

Organization Name

Choozle

Date Founded

2012

Company Location

United States

Company Website

choozle.com

Categories and Features

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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