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What is Fullcast Revenue Intelligence?

Fullcast Revenue Intelligence is a comprehensive revenue intelligence platform designed to give organizations full control over their sales pipeline, forecasting, and execution strategies. It unifies three critical pillars—revenue intelligence, relationship intelligence, and conversation intelligence—into a single solution, enabling teams to track deal progress, uncover risks, and optimize performance at every stage of the customer lifecycle. The platform provides deep visibility into pipeline health, helping leaders forecast with high accuracy and confidence. By analyzing stakeholder relationships and engagement levels, it guides sales teams to build stronger connections within buying committees and close deals more effectively. Its conversation intelligence capabilities transform sales calls into actionable insights, coaching opportunities, and next steps, allowing reps to focus on selling rather than admin tasks. Seamless integration with CRM and sales tools ensures all data is connected and accessible without additional complexity. Fullcast Revenue Intelligence is designed to adapt to unique business models and sales structures, making it highly flexible and scalable. With guaranteed improvements in quota attainment and forecast accuracy, it helps organizations drive consistent revenue growth and make smarter, data-driven decisions.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Microsoft 365
Bullhorn
Fullcast
Gmail
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Microsoft Outlook
Salesforce
Zendesk

Integrations Supported

Microsoft 365
Google Workspace
Okta
Outreach
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

API Availability

Pricing Information

$30 per user per month

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Fullcast

Date Founded

2017

Company Location

United States

Company Website

www.fullcast.com/product/fullcast-revenue-intelligence/

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Lead Management
Meeting Management

Sales Engagement

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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