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What is Fullpath?

Your data possesses immense worth, similar to precious metal, yet its full potential can only be realized through proper activation. Fullpath transforms the traditional Customer Data Platform (CDP) by focusing on enhancing experiences and integrating AI technology into your dealership's unified data system. This improved activation allows dealers to design extraordinary customer journeys through automated interactions and marketing strategies supported by AI, aimed at increasing sales and nurturing customer loyalty. By consolidating various dealership data sources into one platform, your information can be cleansed, standardized, and consistently updated for peak performance. Moreover, employing powerful AI capabilities on your data reveals significant insights regarding your customers, which facilitates the development of personalized experiences that truly resonate with them. Additionally, you can initiate tailored marketing campaigns that effectively engage with each phase of the sales funnel, ensuring that no potential connection is overlooked. This comprehensive approach not only maximizes the value of your data but also fosters a deeper relationship with your customers over time.

What is CDK Global?

For five decades, CDK has been delivering innovative solutions that empower dealers to manage their operations and forge stronger connections with customers at over 15,000 retail sites throughout North America. The CDK Dealership Xperience enhances the potential for dealers by offering a range of sophisticated solution suites that integrate smoothly with our Foundations Suite, thereby driving performance improvements. • Foundations Suite: This is the foundational element of the platform that provides essential, built-in capabilities necessary for effectively managing all dealership workflows while ensuring an exceptional customer experience from the outset. • Fixed Operations Suite: Recognized as the most extensive solution available, it enables dealers to cultivate customer loyalty, optimize parts and service operations, and enhance profitability. • Modern Retail Suite: This suite minimizes friction in the buying process and elevates customer engagement and revenue by streamlining and simplifying the purchasing experience that consumers now anticipate. • Intelligence Suite: It leverages the power of data-driven insights to enhance performance and foster customer loyalty through the use of advanced analytics, artificial intelligence, and machine learning. In summary, CDK's comprehensive offerings are designed to address the evolving needs of dealerships and their customers, ensuring they remain competitive in a rapidly changing market landscape.

Media

Media

Integrations Supported

Fleet by BEEM
AutoRaptor CRM
Bitesize
DealerVault
ImEX Online
Intermedia Unite
Kimoby
Longview Tax
Numa
Pam
Podium
Reputation.com
Saysimple
Spyne
Tire Trax
Xtime
Yooz
Zeus Software
nuVizz

Integrations Supported

Fleet by BEEM
AutoRaptor CRM
Bitesize
DealerVault
ImEX Online
Intermedia Unite
Kimoby
Longview Tax
Numa
Pam
Podium
Reputation.com
Saysimple
Spyne
Tire Trax
Xtime
Yooz
Zeus Software
nuVizz

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Please contact CDK Global for pricing details.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fullpath

Company Location

United States

Company Website

www.fullpath.com

Company Facts

Organization Name

CDK Global

Date Founded

1974

Company Location

United States

Company Website

www.cdkglobal.com

Categories and Features

Auto Dealer

Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Parts Management
Sales Management
Service Department
Used Car Lot
Website Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Auto Dealer

Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Parts Management
Sales Management
Service Department
Used Car Lot
Website Integration

Auto Dealer Accounting

Buy-Here-Pay-Here
Collections Management
Expense Management
Financing Management
Inventory Management
Lease-Here-Pay-Here
Parts Management
Payroll Management
Recurring Billing
Sales Management
Sales Tax Management
Service Department

Automotive CRM

Call Logging
Contact Management
Customer Support
Inventory Management
Lease Management
List Management
Marketing Automation
Product Catalog
Quotes / Proposals
Service Department Management
Showroom Management
Territory Management

Dealership Management

Accounting
Auto Dealerships
Collections Management
Contact Database
Customer Database
Document Management
Equipment Dealerships
F&I Management
Financing Management
Form Printing
Lease Management
Marine Dealerships
Online Inventory
Parts Management
Powersports Dealerships
RV Dealerships
Service Department
Trailer Dealerships
Used Car Dealerships
Website Integration

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