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What is G2 AI Custom Research?

G2 AI Custom Research provides a specialized B2B buyer-research service that combines AI-enhanced voice interviews with the vast buyer data and insights gathered by G2's team of human researchers. Each project is carefully customized to meet the unique research needs, target audiences, and desired outcomes of the client, with participant sourcing options that include G2’s buyer community, the client’s existing customers, or collaborations with recruiting partners. Businesses leverage this service to uncover how buyers evaluate software, assess messaging and positioning, explore market trends, analyze competitor perceptions, and understand the key factors that impact purchasing decisions. Typical deliverables include a comprehensive narrative report, actionable strategic recommendations, direct feedback from buyers, insights into messaging effectiveness, developed buyer personas, and presentation materials; additionally, clients have the option to request further resources and establish long-term research projects as necessary. This all-encompassing methodology empowers organizations to make informed, data-driven choices that are closely aligned with their market strategies, ultimately enhancing their competitive advantage. By utilizing such a resource, companies can stay ahead in the rapidly evolving landscape of B2B sales and marketing.

What is Entrwize?

Entrwize creates customized and thorough win-loss analysis programs designed specifically for B2B SaaS companies. These initiatives encompass a variety of buyer and customer interviews, surveys, the use of the Entrwize app, and quarterly presentations for executives. With a focus on human intelligence, Entrwize delves deeper into the root causes of wins, losses, and customer attrition than other providers, delivering clients a valuable and searchable database filled with insights about their market, competitors, products, and strategies for market entry. The firm works closely with its clients to tailor the program and tools to align with their distinct business goals, CRM needs, and other particular requirements. Additionally, Entrwize offers pilot programs of different sizes, which guarantees that clients receive swift delivery and implementation of services. By doing so, they equip businesses with the knowledge necessary to make strategic decisions informed by actionable insights. This collaborative approach fosters a deeper partnership between Entrwize and its clients, ensuring that the analysis provided is not only relevant but also effectively supports their growth and success.

Media

Media

No images available

Integrations Supported

G2

Integrations Supported

API Availability

API Availability

Pricing Information

$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.

Pricing Information

£9,000 rapid pilot program

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

G2.com

Date Founded

2012

Company Location

United States

Company Website

sell.g2.com/g2-ai-custom-research

Company Facts

Organization Name

Entrwize

Date Founded

2025

Company Location

United Kingdom

Company Website

www.entrwize.com

Categories and Features

AI Interviewing

Not specified

Market Research

Not specified

Categories and Features

Win-Loss Analysis

Not specified

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