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What is GTM OS?

GTM OS functions as an AI-enhanced outbound solution designed specifically for B2B revenue teams, acting as an integrated AI agent that works alongside your existing outbound systems in which you have already invested. This advanced framework improves your current operations by replacing the layers associated with enrichment, signal processing, intent analysis, workflow management, and total addressable market (TAM) development, all while keeping your CRM and sequencing tools intact. Rather than necessitating a transition to a new user interface, it serves as a smart agent supported by a four-system backend that can be customized through a single YAML file and activated at your convenience, ensuring consistent daily outputs within the platforms your team is accustomed to. By amalgamating various tools into a cohesive operational layer, it optimizes functions related to TAM, Signal, Enrichment, and Delivery, thereby enhancing overall efficiency. The TAM feature constructs and refreshes the pool of addressable accounts, significantly extending its reach beyond the LinkedIn TAM, and assesses accounts upon entry to guarantee their relevance. The Signal component organizes leads into categories such as Expansion, New Sheriff, and Leaky Bucket, while also providing customized signals that resonate with your ideal customer profile, which are prioritized based on their intensity. Enrichment employs a Cascade method with probabilistic routing through more than 15 data sources, supplemented by an AI fallback to boost data precision and dependability. This cutting-edge system ultimately equips teams with the tools they need to function more effectively, make informed decisions, and operate with greater assurance in their strategies. Furthermore, its ability to adapt to various operational needs makes GTM OS a versatile asset in a rapidly changing business environment.

What is Apollo?

Apollo is a unified AI sales platform designed to support prospecting, outbound engagement, inbound conversion, data enrichment, and deal execution across the revenue lifecycle. The platform is built around Apollo Data, a large B2B information network containing company and professional contact information used for targeting, research, and enrichment. Sales teams can search for prospects using advanced criteria, access verified contact details, build account lists, and prioritize potential buyers based on fit and intent signals. Multichannel engagement tools support automated email sequences, calling, follow-ups, task management, meeting scheduling, and workflow automation. Email deliverability features provide guardrails intended to help teams manage outbound sending practices and protect campaign performance. For inbound sales, Apollo can identify website visitors, capture and qualify leads, enrich incoming data, and route prospects to the appropriate sales representatives. Data enrichment tools can fill missing fields, refresh existing CRM records, and help maintain more accurate company and contact information across the sales stack. Deal execution capabilities include call recording, conversation intelligence, meeting preparation, follow-up assistance, sales coaching, pipeline management, and performance analytics. Apollo’s AI Assistant helps automate prospect research, messaging, prioritization, and other time-consuming sales activities, while Apollo MCP can extend selected platform capabilities into compatible AI environments. The platform also provides integrations, APIs, a Chrome extension, lead scoring, dialer functionality, reporting, and workflow tools that can replace several separate sales applications. Apollo is designed for sales development representatives, account executives, marketing teams, revenue operations professionals, sales leaders, and founders that want a connected platform for building pipeline and managing revenue activity.

Media

Media

Integrations Supported

Clay
HubSpot CRM
Outreach
Salesforce
Salesloft
Zapier
Clearbit

Integrations Supported

Clay
HubSpot CRM
Outreach
Salesforce
Salesloft
Zapier
Airscale
Bearworks
Calven
Mailgun
OpenAI
OpenAI Codex
Perplexity
RB2B
Scoop Analytics
Scribeless
Snitcher
Vorker
Workona

API Availability

API Availability

Has API

Pricing Information

$2,250 per month

Pricing Information

$49/seat/month
Professional - $79/seat/month
Organization - $118/seat/month
Custom - Talk to Sales
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

GTM OS

Company Location

United States

Company Website

gtmos.run/

Company Facts

Organization Name

Apollo.io

Date Founded

2015

Company Location

United States

Company Website

www.apollo.io

Categories and Features

AI Sales Tools

Not specified

Go-To-Market

Not specified

Categories and Features

AI Sales Agents

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

AI SDR

Not specified

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Call Recording

Not specified

Cold Email

Not specified

Data Enrichment

Not specified

Email Verification

Bulk Email Verification
Disposable Email Detection
Single Email Verification

Go-To-Market

Not specified

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Dashboard
Data Management
Lead Capture
Lead Scoring
Performance Management

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Pipeline Management
Prospecting Tools

Lead Intelligence

Not specified

Lead Management

Activity Tracking
Lead Capture
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools

Parallel Dialers

Not specified

Sales

Not specified

Sales Acceleration

Dialer
Email Sequencing
Email Templates
Email Tracking
List Building
Meeting Scheduler
Predictive Analytics
Reporting
Sales Intelligence
Sales Workflow Management

Sales Dialers

Not specified

Sales Enablement

Collaboration
Contact Management
Content Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Territory Management
Training Management

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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