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What is Google Meridian?
Google Meridian is a publicly available framework for Marketing Mix Modeling (MMM) developed by Google to aid advertisers and analysts in accurately evaluating the impact of their marketing efforts across both digital and traditional channels without relying on cookies or tracking individual users. At the heart of Meridian lies a Bayesian causal-inference model that analyzes aggregated data such as expenditures, sales figures, key performance metrics, reach and frequency, geographic information, seasonal trends, and external variables to assess the incremental effects of various marketing channels like search engines, social media, video content, and offline advertising on overall performance, while also calculating return on ad spend (ROAS), response curves, and optimal budget allocations. Being an open-source resource, it provides users with full access to its methodologies and code, allowing for the customization of model parameters, data inputs, and foundational assumptions. This transparency not only builds user trust but also fosters collaboration among users to enhance and refine the model over time. Moreover, the community-driven aspect of the open-source framework facilitates ongoing contributions that can result in consistent enhancements and innovative solutions within the tool, thereby benefiting the broader marketing community. As users engage with the platform, they can share insights and best practices, further enriching the collective knowledge surrounding marketing analytics.
What is AgenaRisk?
AGENARISK harnesses state-of-the-art developments in Bayesian artificial intelligence and probabilistic reasoning to tackle intricate, high-stakes challenges while enhancing the decision-making process. Utilizing AgenaRisk models, users can anticipate outcomes, perform diagnostics, and make well-informed decisions by merging data with insights into complex causal relationships and dependencies prevalent in real-world situations. Our varied client base utilizes AgenaRisk tools to address a wide range of challenges associated with risk and uncertainty, including operational risk, actuarial evaluations, intelligence analysis risks, system safety and reliability, health risks, cyber-security vulnerabilities, and strategic financial planning. The company is dedicated to creating and advancing innovative products that leverage Bayesian Network technology. Our methodologies and technologies have received recognition in esteemed academic journals across multiple disciplines, including artificial intelligence, machine learning, actuarial science, decision science, and cognitive studies, highlighting our dedication to excellence and thought leadership within the sector. By persistently refining our offerings, AgenaRisk not only stays at the forefront of the industry but also ensures our solutions adapt to the ever-changing needs of our clients. We believe that our commitment to innovation will drive even greater success for those who rely on our expertise.
Integrations Supported
Google Ads
Google Display & Video 360
API Availability
Has API
API Availability
Has API
Pricing Information
Free
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Date Founded
1998
Company Location
United States
Company Website
developers.google.com/meridian
Company Facts
Organization Name
Agena
Company Website
www.agenarisk.com
Categories and Features
Categories and Features
Financial Risk Management
Compliance Management
Credit Risk Management
For Hedge Funds
Liquidity Analysis
Loan Portfolio Management
Market Risk Management
Operational Risk Management
Portfolio Management
Portfolio Modeling
Risk Analytics Benchmarks
Stress Tests
Value At Risk Calculation
Fraud Detection
Access Security Management
Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For Insurance Industry
For eCommerce
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition
Transaction Approval