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What is Google Search Ads 360?

Search Ads 360 is a holistic search management platform aimed at helping both agencies and marketers manage large-scale search marketing efforts across multiple engines and media outlets. Its efficient workflows and in-depth reporting functions enable users to carry out campaigns with ease, while the automated bidding options contribute to improved performance outcomes. By integrating with the Google Marketing Platform, users are able to oversee and track digital campaigns effortlessly from a single interface, which supports complex cross-channel buying, reporting, and attribution efforts. Without the use of Search Ads 360, advertisers would encounter the significant hurdle of managing ads and keywords individually on each search engine, leading to a complicated assessment of performance metrics across various platforms. Furthermore, forgoing this platform would result in missing out on its sophisticated automated bidding techniques that provide a competitive edge. Leveraging Search Ads 360 not only helps you conserve time and reduce complexity, but it also empowers you to make better-informed decisions, ultimately leading to a substantial increase in your Return on Investment (ROI) in search marketing. Consequently, the advantages offered by Search Ads 360 make it an indispensable resource for optimizing the effectiveness of search campaigns, solidifying its value in the digital marketing landscape. This platform truly transforms the way marketers approach their search initiatives, ensuring they achieve the best possible results.

What is Aori?

Aori provides an extensive array of tools aimed at empowering marketers to excel in Google and Microsoft Ads, offering inventive solutions for developing impactful campaigns that deliver exceptional results. One of its standout features is the SEM Tool, which allows for the rapid creation of Single Keyword Ad Group (SKAG) and Single Theme Ad Group (STAG) campaigns on both platforms, significantly enhancing the efficiency of the process compared to conventional editors or web interfaces, all while leveraging established structures to improve performance and simplify ongoing oversight. Furthermore, the Microsoft Advertising SKAGs Tool integrates smoothly with Microsoft Advertising, enabling users to establish SKAG campaigns without needing to export data from Google, thereby simplifying the workflow. The Budget Manager function provides a comprehensive overview of campaign performance, guarantees compliance with set budgets, automates essential tasks to prevent overspending or underspending, and reallocates resources to the most successful campaigns within the Aori ecosystem. Additionally, the Ecom Tool tailors these features specifically for ecommerce advertising, ensuring that online retailers can effectively harness their advertising capabilities to the fullest. With these advanced tools, Aori not only streamlines the management of ads but also significantly enhances the overall effectiveness of marketing strategies, making it an indispensable asset for marketers. Ultimately, the platform positions itself as a critical partner for those looking to optimize their advertising endeavors in an increasingly competitive digital landscape.

Media

Media

Integrations Supported

Google Ads
5X
Botster
Channable
Criteo Commerce Yield
Dataddo
Datahive360
DinMo
Google
Hightouch
Kleene
MINT
Meltano
Octane11
Spider AF
Supermetrics
Telmetrics
Windsor.ai
feedoptimise

Integrations Supported

Google Ads
Mode Network

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$60.00/month/user
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

support.google.com/searchads/answer/1187512

Company Facts

Organization Name

Aori

Date Founded

2017

Company Location

USA

Company Website

aori.com

Categories and Features

PPC

Not specified

Categories and Features

PPC

Account Alerts
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
URL Builder

Search Engine Marketing (SEM)

Account Alerts
Analytics / ROI Tracking
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
URL Builder

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