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What is Google Site Kit?

Site Kit is the official WordPress plugin developed by Google, which offers crucial insights into user interactions with your website. This all-encompassing tool simplifies the implementation, administration, and evaluation of key Google services, helping your site succeed in the digital landscape. It provides dependable, real-time information from various Google products directly within the WordPress dashboard, completely free of charge. Users can take advantage of features that promote seamless integration with Google tools, such as easy-to-understand statistics displayed on the dashboard, unified data from different platforms, and a rapid setup that doesn't require any coding changes. Additionally, it offers performance metrics for the entire site as well as specific post insights, along with flexible permission settings for managing access across both WordPress and Google services. By leveraging Site Kit, you can gain a deeper understanding of how Google Search identifies and presents your web pages in search engine results, thereby improving your site's visibility. This powerful plugin is invaluable for anyone aiming to enhance their online presence and drive more traffic to their website. Ultimately, Site Kit empowers users to make informed decisions based on real-time analytics, fostering continuous growth and optimization.

What is ExactMetrics?

Effortlessly establish powerful Google Analytics tracking features in just a few simple clicks, removing the necessity for a developer. Access your Google Analytics reports straight from your WordPress dashboard, allowing you to gain crucial insights into user behavior. Uncover details about your website visitors, including their activities, traffic sources, and the pathways they took to reach your site. Acquire comprehensive analytics for each post, page, and product, which empowers you to pinpoint the most visited areas and sections of your website. Easily track clicks on affiliate links, banner advertisements, and other external links through advanced link attribution features. Automatically ensure compliance with GDPR, CCPA, and other privacy regulations for Google Analytics. Enjoy customized tracking for authors, categories, tags, searches, custom post types, users, and diverse WordPress events. Furthermore, you can initiate A/B testing with Google Optimize and refine speed and sampling rates along with advanced performance configurations for the best outcomes. This all-encompassing setup not only streamlines data tracking but also enhances your comprehension of user engagement on your site, ultimately leading to more informed decisions regarding content and marketing strategies. By utilizing these features, you can significantly improve the overall performance of your website.

Media

Media

Integrations Supported

Google Analytics
Google Optimize
WordPress
Google Ads
Google Tag Manager

Integrations Supported

Google Analytics
Google Optimize
WordPress
Easy Digital Downloads
Formidable Forms
MemberPress
WPForms
WooCommerce
Yoast SEO

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

wordpress.org/plugins/google-site-kit/

Company Facts

Organization Name

ExactMetrics

Date Founded

2018

Company Location

United States

Company Website

www.exactmetrics.com

Categories and Features

Web Analytics

Not specified

Categories and Features

Web Analytics

Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Popular Alternatives

Popular Alternatives