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What is Grassfish?

Grassfish helps global brands and retailers create connected, intelligent and engaging experiences across their physical stores. The company specialises in In-Store Experience Management (IXM), connecting the physical store with the wider digital customer journey by bringing digital touchpoints, content, data and retail systems together in one scalable environment. At the core of the offering is the Grassfish IXM Platform, an enterprise-grade platform designed to orchestrate digital experiences across stores, markets and formats. Its open architecture enables integration with existing technology ecosystems, including POS, CRM, ERP, PIM, DAM and e-commerce systems, helping retailers connect in-store experiences with the data and processes that already power their business. The platform supports a broad range of use cases, including digital signage, interactive customer experiences, sales enablement, in-store Retail Media and Digital Out-of-Home (DOOH). Retailers can centrally manage their digital touchpoints while adapting experiences to different locations, audiences and contexts. Grassfish combines its technology with strategic expertise, supporting customers with experience strategy, concept design, technical consulting, integration strategy, governance and rollout. This approach helps organisations move from managing individual screens and channels to managing the complete in-store experience. Retail Media is integrated as a retailer-owned, customer-centric layer within the wider in-store experience, enabling retailers to develop monetisable media networks without compromising the customer journey. Founded in 2005, Grassfish supports more than 200,000 digital touchpoints and over 1,500 brands. Working with global brands, retailers and an ecosystem of partners, Grassfish provides the platform and expertise to design, operate and evolve digital in-store experiences at enterprise scale.

What is FTX Digital Signage?

Digital advertising within retail spaces serves as an effective mechanism to capture the interest of consumers in our technology-oriented world. This approach not only elevates sales but also enhances both consumer education and product promotion. Eye-catching visuals and animations play a significant role in attracting shoppers. By utilizing rotating digital ads, various promotions can be directed toward individual customers at opportune moments, encouraging spontaneous buying behavior. FasTrax Solutions Digital Signage provides a comprehensive collection of resources designed to streamline your in-store marketing efforts. Additionally, FTx Digital Signage can be integrated with the FasTrax Solutions Point of Sale system, allowing for real-time updates to pricing on digital displays and menus. Customer-facing displays at the POS help to communicate ongoing promotions effectively, thus driving impulse purchases at checkout. Furthermore, FasTrax's digital menus and signage can strategically highlight slower-moving inventory while simultaneously fostering customer loyalty to the brand. This combination of technology and marketing not only enhances the shopping experience but also maximizes the potential for increased revenue.

Media

Media

Integrations Supported

FTx POS
Loyal-n-Save
Microsoft Azure
Microsoft Exchange
OPTICON
Qudini
SAP ERP

Integrations Supported

FTx POS
Loyal-n-Save
Microsoft Azure
Microsoft Exchange
OPTICON
Qudini
SAP ERP

API Availability

Has API

API Availability

Has API

Pricing Information

Grassfish offers enterprise software licensing with pricing available upon request. Contact our team for current pricing and licensing details.
Free Version
Free Trial Offered?

Pricing Information

$149 one-time payment
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Grassfish

Date Founded

2005

Company Location

Sweden, Austria, Germany, Norway

Company Website

www.grassfish.com

Company Facts

Organization Name

FasTrax

Date Founded

2009

Company Location

United States

Company Website

www.goftx.com

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

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