What is Shopkick?
Shopkick, created by Trax, is an innovative platform aimed at boosting shopper engagement by gamifying the shopping experience, rewarding users for a range of activities including browsing, engaging with in-store merchandise, and completing purchases. Unlike traditional discount methods, Shopkick incentivizes consumer behavior through a unique system of "kicks," which can be earned by actions such as scanning barcodes, watching promotional content, or submitting purchase proofs. This engaging approach not only encourages spontaneous purchases but has also shown that a remarkable 98% of shoppers are open to trying new brands featured within the Shopkick app. Furthermore, the platform offers robust top-of-funnel marketing solutions, including engaging videos, digital lookbooks, in-app notifications, and push alerts, all designed to enhance brand awareness and sway consumer choices at critical moments. Additionally, Shopkick provides brands with essential first-party data and in-depth analytics, such as demographic insights, geographical data, basket analysis, and shopping behaviors, ensuring brands gain transparency and confidence in their marketing strategies. By utilizing these valuable insights, brands can refine their marketing tactics and more effectively cater to the preferences of their intended audience, ultimately leading to more successful engagement and higher sales. This multi-faceted approach not only benefits consumers but also creates a more vibrant retail ecosystem overall.
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Company Facts
Company Name:
Trax
Company Location:
United States
Company Website:
traxretail.com/solutions/trax-engagement/shopkick/
Product Details
Deployment
SaaS
Training Options
Documentation Hub
Online Training
On-Site Training
Video Library
Support
Standard Support
Web-Based Support
Product Details
Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English