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What is Clay?
Clay is an AI-powered go-to-market platform designed to help organizations identify potential customers, enrich business data, and automate sales and marketing operations. The software combines a marketplace of more than 200 data providers with AI research agents and configurable workflow automation tools. Its prospecting capabilities enable users to identify companies and contacts based on attributes such as industry, employee count, job title, technology usage, and hiring activity. Waterfall enrichment searches multiple data sources to retrieve contact information, company details, and other business intelligence when individual providers have incomplete records. Claygent, the platform's AI research agent, can investigate websites, analyze company information, and collect custom data points that are not readily available through traditional databases. The platform supports account research, total addressable market identification, lead qualification, territory planning, and account-based marketing workflows. Its automation capabilities allow users to build processes for enriching inbound leads, scoring prospects, assigning sales representatives, and updating CRM records. Signal monitoring tools help teams identify relevant events such as employment changes, company growth, funding activity, and other developments that may indicate sales opportunities. Clay integrates with Salesforce, HubSpot, data warehouses, advertising platforms, and external applications through native integrations, APIs, and webhooks. The platform also provides audience management, outbound sequencing, advertising audience synchronization, and tools for creating personalized sales outreach. Its combination of data infrastructure, AI agents, and workflow orchestration enables revenue teams to manage prospect research, customer data maintenance, and campaign execution within a centralized environment.
Integrations Supported
HubSpot CRM
Pipedrive
Salesforce
Crono
Fibbler
Intentsify
Lusha
Octave
OutFlo AI
Pubrio
API Availability
API Availability
Has API
Pricing Information
$1.50 per contact
Free Trial Offered?
Pricing Information
$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
Training Options
Documentation Hub
Webinars
On-Site Training
Company Facts
Organization Name
GrowthGenius
Date Founded
2016
Company Location
Canada
Company Website
www.growthgenius.com
Company Facts
Organization Name
Clay
Date Founded
2017
Company Location
United States
Company Website
www.clay.com
Categories and Features
Categories and Features
AI Email Writers
Not specified
AI GTM
Not specified
AI Lead Generation Tools
Not specified
AI Sales Agents
Not specified
AI Sales Tools
Not specified
AI SDR
Not specified
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Go-To-Market
Not specified
Lead Generation
Contact Discovery
Contact Import/Export
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification
Sales Prospecting
Not specified