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What is GumGum?

GumGum, an international media and technology firm, focuses on contextual intelligence, leveraging over ten years of machine learning expertise to derive insights from digital content within the advertising and sports sectors. They offer a range of cutting-edge, future-ready solutions tailored for advertisers. Their flagship platform, Verityâ„¢, analyzes the semantics of images, text, and video across the internet, enabling marketers to strategically place ads in environments where audiences are most engaged and receptive. By integrating contextual targeting with brand safety measures and unique high-impact ad formats, GumGum ensures superior levels of accuracy, efficiency, and performance in advertising. Additionally, their in-game advertisements empower brands to tap into the vast engagement potential of a global audience, enhancing connection and interaction with consumers. This approach not only elevates brand visibility but also enriches consumer experience through relevant content.

What is AdRoll?

We simplify the competitive landscape for e-commerce businesses. Our innovative AI functions as a squad of marketing specialists, empowering you to enhance your brand visibility and boost sales. AdRoll's dynamic growth marketing platform enables you to cultivate a brand that resonates with customers, convert more leads into loyal buyers, and strengthen customer retention. With a network comprising over 37,000 brands, AdRoll is continually expanding. Discover new audiences that will become enamored with your offerings. By integrating our proprietary AI with sophisticated audience targeting, we help generate awareness and drive traffic to your website. Engage your audience through various channels, including advertisements, emails, and your online store. Utilize the insights you have about your customers alongside our extensive database of over 1.2 million shopper profiles to identify products they will cherish and purchase. To foster growth, it’s essential to not only focus on acquiring new customers but also to nurture existing relationships. Delivering personalized and relevant cross-channel experiences will ultimately enhance loyalty and maximize lifetime value (LTV), ensuring sustainable success for your brand. Embrace this comprehensive approach to create lasting connections with your customers.

Media

Media

Integrations Supported

5X
Adilo
Adobe Marketo Engage
Aislelabs
Axis LMS
BridgeLogic
Fivetran
HubSpot Customer Platform
Instapage
LeadsRx Attribution
LoginRadius
MSIGHTS
Mailchimp
Meltano
Product Marketing Alliance
Routee
Sourcetable
Starboard Suite
Weebly
WooCommerce

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

GumGum

Date Founded

2007

Company Location

United States

Company Website

www.gumgum.com

Company Facts

Organization Name

AdRoll

Date Founded

2006

Company Location

United States

Company Website

www.adroll.com

Categories and Features

Advertising

Not specified

Content Marketing

Audience Targeting
Brand Management
Social Media Management

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Game Monetization

Not specified

Categories and Features

Ad Management

Not specified

AI Advertising

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Marketing Automation

A/B Testing
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Media Buying

Not specified

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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