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What is HeadBidder?

HeadBidder is a user-friendly SaaS platform designed for managing header bidding, specifically tailored for online publishers and teams focused on ad monetization and yield enhancement. This tool streamlines the development and deployment of code, ultimately allowing users to concentrate on the fundamental aspects of their online advertising sales that generate revenue, while leveraging HeadBidder.net for automated ad management tasks. It integrates a comprehensive array of ready-to-use features and tools, including a prebid.js container, third-party integrations with Google Ad Manager, Smart+, User ID tools, built-in Prebid analytics, and more. The functionality of the Header Bidding Manager SaaS tool, “HeadBidder,” includes a multi-site and multi-account user interface, robust user account and publisher management capabilities for system administrators, and a platform-wide messaging system. Additionally, it offers a Prebid.js-based wrapper builder, automated Prebid.js script assembly, and adapter monitoring, along with support for the Google Ad Manager API and token-based access. The platform also features built-in Prebid Analytics, supports both banner and video ad types, and accommodates custom floors, aliases, User-ID modules, and various Prebid server adapter functionalities. Overall, HeadBidder provides a comprehensive solution designed to enhance the efficiency of ad management processes for digital publishers.

What is Freestar?

Freestar functions as an advertising technology and monetization partner designed to aid digital publishers, ecommerce sites, and mobile apps in boosting their revenue through advanced programmatic header bidding and yield optimization techniques. The firm offers a robust suite of services that features a high-speed header bidding wrapper recognized for its quick bid responses and distinct flooring algorithms, a lightweight SDK for mobile app mediation, compatibility with AMP, and both client-side and server-side demand integrations, all managed via a centralized dashboard that provides real-time analytics and actionable insights at the page level. Beyond its technological capabilities, Freestar enhances its offerings with personalized account management, which includes a customized ad stack, expert assistance in ad operations, advice on traffic generation and SEO, as well as targeted yield management to streamline operations while raising CPMs and fill rates. By utilizing advanced big data analysis and machine learning techniques, Freestar consistently fine-tunes the “ideal ad stack” and applies dynamic flooring strategies to boost performance levels. This seamless blend of technology and personalized support allows publishers to concentrate on their primary business activities while effectively maximizing their advertising opportunities. Ultimately, Freestar’s approach empowers its partners to achieve greater profitability and operational efficiency in an increasingly competitive digital landscape.

Media

Media

Integrations Supported

Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google Ad Manager
Google AdMob
InMobi
Magnite
Nimbus
Verve

Integrations Supported

Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google Ad Manager
Google AdMob
InMobi
Magnite
Nimbus
Verve

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

FM Labs LLC

Date Founded

2012

Company Location

USA

Company Website

headbidder.net

Company Facts

Organization Name

Freestar

Date Founded

2015

Company Location

United States

Company Website

freestar.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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