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Articos

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What is Hellooo?

Hellooo is an innovative software tool that harnesses the power of artificial intelligence to enhance user interviews, thereby streamlining the product discovery experience by swiftly extracting valuable insights from numerous discussions. This all-encompassing platform gathers recordings, transcripts, and analytical data, which significantly enhances the efficiency of user research workflows. With the capability to produce high-quality transcripts in over 100 languages, it guarantees that results are accessible within five minutes, enabling the quick dissemination of essential highlights immediately following interviews. Hellooo excels in evaluating user sentiments and emotions, delivering unbiased insights that enrich the comprehension of user experiences during interviews. Users have the opportunity to interact with the AI researcher to uncover trends, customer journeys, and difficulties within qualitative data, promoting rapid and informed decision-making. Furthermore, the platform effortlessly integrates with well-known communication applications like Google Meet, Zoom, and Teams, allowing users to either record interviews live or upload existing files to generate insights without any delay. By optimizing the entire process, Hellooo enables teams to make informed, data-driven decisions promptly and effectively, ultimately enhancing the overall research experience. This capability not only benefits individual researchers but also fosters collaboration among teams, creating a more cohesive and informed approach to user feedback.

What is Articos?

Articos is an AI-powered user research platform that delivers validated audience insights in 30 minutes, not weeks. The platform is built for strategy and brand agencies, growth and performance marketing agencies, fractional CMOs, independent consultants, and early-stage SaaS teams. It replaces slow, expensive traditional research with synthetic personas, AI-generated users that represent your target audience for qualitative interviews, A/B testing, and messaging validation. Traditional research is slow, costly, and usually lands after the decisions it was meant to inform. Articos collapses that cycle into a same-day workflow. Within a single session, teams can conduct qualitative interviews with AI personas, run A/B tests on landing pages and creative before committing ad spend, pressure-test value propositions and positioning, study unfamiliar verticals ahead of client pitches, and uncover ideal customer profiles with evidence rather than intuition. Common use cases include new-business pitches into unfamiliar industries, pre-launch messaging validation, hook and landing page testing for paid media, product and feature validation, ICP discovery, and qualitative insight work for brand and strategy engagements. Core capabilities include AI-generated synthetic personas, automated interviews with structured scripts across 12+ research dimensions, A/B testing on conversion clarity, value proposition, trust, CTA effectiveness, visual appeal, and message resonance, side-by-side persona comparisons with radar-chart visualizations, customizable interview scripts, white-label-ready reports for client delivery, and real-time insight generation. Rehearse your audience. Decide with conviction. Articos gives teams faster research cycles, lower research costs, and the confidence to make strategic decisions backed by evidence instead of guesswork.