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features
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What is Hoox?

Hoox functions as an innovative customer activation platform specifically designed for financial service providers, allowing banks and card issuers to effectively engage with their customers and become the preferred payment choice. By facilitating real-time, personalized incentives from partnered merchants, card issuers can significantly decrease cart abandonment rates while boosting conversion rates. The platform operates on a Software as a Service (SaaS) model, enabling issuers to extend their reach beyond their typical customer base with dynamic and measurable incentives that yield tangible results. Moreover, Hoox offers merchants a seamless embedded finance solution aimed at captivating consumers through externally funded personalized incentives, providing them with a complementary method for increasing revenue, reducing cart abandonment, lowering card processing fees, and ensuring smooth integration with various issuing partners and e-commerce platforms. Ultimately, Hoox enhances the usage of cards by delivering customized incentives to cardholders in real time throughout their shopping journeys, ensuring that both merchants and issuers reap the benefits of heightened customer engagement. This collaborative strategy not only strengthens customer loyalty but also fosters a mutually beneficial environment for all stakeholders, promoting sustained growth and success across the board. By leveraging such a comprehensive approach, Hoox positions itself as a pivotal player in the evolving landscape of customer engagement in the financial services sector.

What is Column?

Column is a nationally chartered bank specifically tailored for developers and builders aiming to innovate in financial product creation. By establishing its own core banking system, ledger, and data infrastructure, Column eliminates the dependence on conventional middleware, which allows developers to engage directly with the U.S. banking system. This forward-thinking approach facilitates seamless connections with the Federal Reserve, greatly enhancing the efficiency of processes such as money transfers, account setups, and card program management. Key services include ACH origination, wire transfers via FedWire, real-time book transfers, and the ability to open FDIC-insured bank accounts through a user-friendly API. Additionally, Column supports the development of customized card programs by providing unique Bank Identification Numbers (BINs) and maintaining compatibility with major networks and issuer processors. Beyond these primary offerings, Column also presents a variety of lending solutions, encompassing loan origination, debt financing, and loan purchase programs, which further aid companies in broadening their lending operations. With its extensive range of services, Column distinguishes itself as an invaluable ally for those engaged in the financial technology landscape, promoting innovation and efficiency across the sector.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Heroku
Magento
PayPal
Shopify
Square POS
Stripe
WePay
Wix
WooCommerce

Integrations Supported

Amazon Web Services (AWS)
Heroku
Magento
PayPal
Shopify
Square POS
Stripe
WePay
Wix
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0.50 per transaction
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Hoox

Date Founded

2022

Company Location

United States

Company Website

www.hooxpay.com

Company Facts

Organization Name

Column

Date Founded

2021

Company Location

United States

Company Website

column.com

Categories and Features

Financial Services

Analytics
Branch Optimization
Channel Management
Compliance Management
Customer Engagement
Performance Management
Risk Management

Categories and Features

Loan Origination

Amortization Schedule
Audit Trail
Closing Documents
Compliance Management
Customer Database
Digital Signature
Document Management
Fee Management
Loan Processing
Online Application

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