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What is If-So?

If-So is an intuitive WordPress plugin that allows you to customize or add content to your website based on the characteristics or actions of your visitors. This tool significantly improves user engagement, increases conversion rates, and promotes sales. You have the ability to tailor content according to the visitor's geographical location, which includes their country, city, state, or even continent. Moreover, it offers the option to schedule content changes for specific time frames and adjust what users see according to the day of the week and time of day. The plugin also engages your audience more effectively by providing messages in their preferred language and showing different content to visitors who come from specific links. Additionally, it allows for the customization of messages aimed at users referred from particular domains or websites and can vary content based on the device type being used, whether it is a desktop, tablet, or mobile phone. You can also modify calls to action depending on the frequency of user visits, display diverse content according to the visitor's time zone, and create personalized experiences for those who have viewed certain pages on your site. Ultimately, the plugin supports split testing, enabling you to experiment with two to four variations of content to find out which one resonates best with your audience. This extensive range of features makes If-So an essential resource for unlocking the full potential of your website, ensuring that every visitor receives a tailored experience that boosts engagement and satisfaction.

What is BrightInfo?

BrightInfo has developed the cutting-edge JARGON™ algorithm, which intelligently evolves by analyzing the content found on your website. As users explore your site, JARGON™ carefully tracks their specific interactions, juxtaposes them against typical user behavior, and presents the most relevant content from your available resources instantly and automatically. While numerous marketers may rejoice at modest gains in conversion rates, like rising from 5% to 6%, BrightInfo emphasizes a more concerning figure: over 95% of potential customers who visit websites leave without engaging meaningfully. This phenomenon is particularly perplexing since these visitors arrive at the website with defined intentions. They come from various channels and sectors, each possessing distinct requirements and being at different points in their buying process. Moreover, individual users manifest unique behavioral patterns and varying levels of engagement, which raises doubts about whether a single website can meet the multifaceted needs of all its visitors. Consequently, grasping this intricacy is vital for enhancing overall engagement and boosting conversion rates, suggesting that a tailored approach may be necessary to address the diverse audience.

Media

Media

Integrations Supported

WordPress

Integrations Supported

WordPress
Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Mailchimp
Salesforce Marketing Cloud Account Engagement

API Availability

API Availability

Pricing Information

$139 per year
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

If-So Dynamic Content

Company Website

www.if-so.com

Company Facts

Organization Name

BrightInfo

Date Founded

2010

Company Location

Israel

Company Website

www.brightinfo.com

Categories and Features

Personalization

Not specified

Categories and Features

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Management

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
Text Editor
Video Content
Website Management

Content Marketing

Audience Targeting
Campaign Management
Conversion Tracking
Multi-Channel Publishing

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