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What is Illuma?

Illuma is a company that focuses on contextual technology, leveraging contextual-AI to enhance the effectiveness of digital advertising strategies and content monetization. With its cutting-edge real-time scaling technology, brands and agencies can optimize campaign results independently of third-party cookies, thus offering privacy-respecting alternatives. For broadcasters, publishers, and online platforms, Illuma effectively organizes and categorizes inventory for commercial activation, which not only improves contextual precision but also enriches the user experience and creates new revenue streams through real-time campaign adjustments. Additionally, the company enhances first-party audience engagement and sharpens the focus on client KPIs by targeting high-quality content with exceptional accuracy. Clients frequently commend Illuma's advanced contextual segments for delivering remarkable outcomes, noting significant improvements in campaign performance and conversion rates that underscore the success of their methods. In summary, Illuma's innovative approaches reflect a dedication to advancing advertising strategies while maintaining a strong emphasis on user privacy and satisfaction, making them a key player in the evolving digital landscape.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

Amazon
Equativ
PubMatic
Salesforce
The Trade Desk

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Illuma

Date Founded

2015

Company Location

United Kingdom

Company Website

www.weareilluma.com

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Advertising

Not specified

CTV & OTT Advertising

Not specified

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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