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What is Illuma?

Illuma is a company that focuses on contextual technology, leveraging contextual-AI to enhance the effectiveness of digital advertising strategies and content monetization. With its cutting-edge real-time scaling technology, brands and agencies can optimize campaign results independently of third-party cookies, thus offering privacy-respecting alternatives. For broadcasters, publishers, and online platforms, Illuma effectively organizes and categorizes inventory for commercial activation, which not only improves contextual precision but also enriches the user experience and creates new revenue streams through real-time campaign adjustments. Additionally, the company enhances first-party audience engagement and sharpens the focus on client KPIs by targeting high-quality content with exceptional accuracy. Clients frequently commend Illuma's advanced contextual segments for delivering remarkable outcomes, noting significant improvements in campaign performance and conversion rates that underscore the success of their methods. In summary, Illuma's innovative approaches reflect a dedication to advancing advertising strategies while maintaining a strong emphasis on user privacy and satisfaction, making them a key player in the evolving digital landscape.

What is Amobee?

Amobee is an all-encompassing advertising solution that integrates television, connected TV, digital, and social media advertising, enabling marketers to effectively connect with their target audiences across multiple platforms. The platform streamlines workflows related to planning, purchasing, and analysis, resulting in improved performance outcomes for advertisers. With innovative features like TV amplifiers, Amobee allows advertisers to expand their linear TV audience targeting to encompass connected TV, digital, and social media channels, leading to more precise management of campaigns. Additionally, Amobee's 4Screen reports provide an in-depth understanding of consumer behavior throughout the entire marketing funnel, which aids advertisers in crafting data-driven strategies. Moreover, the platform delivers customized solutions for broadcasters, aimed at maximizing revenue across diverse media portfolios through integrated planning, sales, and measurement capabilities. By offering such comprehensive services, Amobee not only boosts the effectiveness of advertising initiatives but also significantly contributes to revenue growth for its clients. This dual focus on efficiency and profitability makes Amobee a vital asset in the ever-evolving landscape of advertising.

Media

Media

Integrations Supported

Amazon
Equativ
PubMatic
Salesforce
The Trade Desk

Integrations Supported

MINT

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Illuma

Date Founded

2015

Company Location

United Kingdom

Company Website

www.weareilluma.com

Company Facts

Organization Name

Amobee

Date Founded

2005

Company Location

United States

Company Website

www.amobee.com

Categories and Features

Advertising

Not specified

CTV & OTT Advertising

Not specified

Categories and Features

CTV & OTT Advertising

Not specified

Media Buying

Not specified

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