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What is Influ2?

Influ2 is a contact-level ABM platform built around a simple reality traditional account-based marketing tools ignore: people make decisions, not accounts. Legacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who is actually interested. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the contact level across the entire buying journey. With Influ2’s contact-level advertising, teams define who to reach using sales activity, pipeline stages, and CRM data to align with sales priorities. Deliver ads to specific decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills, and in compliance with CCPA and GDPR. Influ2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, content consumption, social activity, and ad engagement. These signals are shown with context and can be pushed directly into sales workflows so reps know who to prioritize and what to say. In addition to targeting and intent, Influ2 enables contact-level buyer journeys. Marketing controls which ads are shown based on each person’s engagement and sales stage, so buying group members see content that reflects where they are in the decision process. Instead of vague attribution models, Influ2 reporting shows how contact-level engagements influence pipeline, sales conversion rates, and closed revenue, helping Marketing and Sales stay aligned. Enterprises and mid-market companies worldwide use Influ2 to bring ABM to the contact level across pipeline generation, acceleration, retention, and expansion. Influ2 is built for how B2B buying actually happens.

What is AdRate?

AdRate is a cutting-edge platform that utilizes artificial intelligence to automate the TikTok advertising process for e-commerce brands, TikTok Shop sellers, agencies, and growth teams. By merging various ad accounts into one cohesive workspace, it simplifies the management of ongoing campaign activities. Users are able to create advertisements in bulk, duplicate campaign frameworks across different accounts, and manage creative assets while applying conditional settings for budgets, bids, pauses, and alerts, all while handling GMV Max workflows. With insights driven by AI and a system for scoring creative content, teams can assess their assets effectively, while integrated permissions and approval processes facilitate smooth collaboration. By dramatically reducing the manual effort required for campaign oversight, AdRate enables teams to enhance their TikTok advertising strategies across several accounts, leading to improved performance outcomes. This all-encompassing solution tackles the challenges of digital marketing, equipping users with vital resources to succeed in a highly competitive environment. Additionally, the platform's focus on automation allows users to dedicate more time to strategy and creativity, further amplifying their advertising impact.

Media

Media

No images available

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Outreach
Pipedrive
Salesforce
Salesforce Marketing Cloud Account Engagement
Tapistro
Zoho CRM

Integrations Supported

Accio Work
Claude Code
Codex CLI
Cursor
Feishu
Hermes Agent
Lark
TikTok Ads

API Availability

API Availability

Pricing Information

Our pricing is based on the number of people targeted by a client.

Pricing Information

$19.99/30 days
A Free plan is available indefinitely without a payment card; it includes up to two ad accounts and one automation rule. Starter is $19.99 every 30 days and includes up to 10 ad accounts, 10 rules, three seats, and 1,000 AI credits per month. Standard is $54.99 per 30 days, Professional is $149.99 per 30 days, and Enterprise pricing is custom. A separate seven-day trial is described in the terms; the trial converts to a paid subscription unless canceled before billing.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Influ2

Date Founded

2017

Company Location

United States

Company Website

www.influ2.com

Company Facts

Organization Name

NewRate

Date Founded

2023

Company Location

China

Company Website

www.adrate.io/en

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Ad Management

Not specified

Advertising

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification

Lead Nurturing

Campaign Management
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization

Marketing

Not specified

Personalization

Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Social Media Marketing

Analytics
Contact Management
Customer Targeting
Multi-Account Management

Video Advertising

Not specified

Categories and Features

Ad Management

Not specified

Popular Alternatives

Popular Alternatives

No Alternatives