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What is Influ2?

Influ2 is a contact-level ABM platform built around a simple reality traditional account-based marketing tools ignore: people make decisions, not accounts. Legacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who is actually interested. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the contact level across the entire buying journey. With Influ2’s contact-level advertising, teams define who to reach using sales activity, pipeline stages, and CRM data to align with sales priorities. Deliver ads to specific decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills, and in compliance with CCPA and GDPR. Influ2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, content consumption, social activity, and ad engagement. These signals are shown with context and can be pushed directly into sales workflows so reps know who to prioritize and what to say. In addition to targeting and intent, Influ2 enables contact-level buyer journeys. Marketing controls which ads are shown based on each person’s engagement and sales stage, so buying group members see content that reflects where they are in the decision process. Instead of vague attribution models, Influ2 reporting shows how contact-level engagements influence pipeline, sales conversion rates, and closed revenue, helping Marketing and Sales stay aligned. Enterprises and mid-market companies worldwide use Influ2 to bring ABM to the contact level across pipeline generation, acceleration, retention, and expansion. Influ2 is built for how B2B buying actually happens.

What is D&B Rev.Up ABX?

D&B Rev.Up stands out as the revolutionary RevTech platform that B2B marketers are excited to embrace. Its flagship offering, D&B Rev.Up ABX, equips businesses with the tools needed to enhance revenue through consolidated data, targeted audience outreach, and personalized interactions across multiple channels, while also providing the ability to measure performance effectively. This capability is supported by our advanced Customer Data Platform (CDP), which integrates effortlessly with your current Martech or Salestech solutions, allowing you to circumvent the limitations of yet another technology silo. For instance, Citrix utilizes Dun & Bradstreet to refine the targeting methodologies of its marketing and sales teams, enabling them to engage with the right accounts using tailored messaging, which significantly boosts pipeline expansion and deal values. Likewise, LiveRamp aimed to enhance its reach; through the adoption of Dun & Bradstreet, they have successfully expanded their account landscape and initiated cohesive, targeted campaigns directed at pivotal accounts. By offering your audiences curated and relevant experiences, you can consistently provide value across a variety of platforms, including display advertising, social media, email, and search engines, which ultimately helps in winning their loyalty. With D&B Rev.Up at your disposal, your marketing initiatives will not only achieve effectiveness but will also deeply resonate with the audience you aim to engage. In a competitive landscape, leveraging such innovative solutions can set your business apart and drive sustained growth.

Media

Media

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Outreach
Pipedrive
Salesforce
Salesforce Marketing Cloud Account Engagement
Tapistro
Zoho CRM

Integrations Supported

API Availability

API Availability

Pricing Information

Our pricing is based on the number of people targeted by a client.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Influ2

Date Founded

2017

Company Location

United States

Company Website

www.influ2.com

Company Facts

Organization Name

Dun & Bradstreet

Date Founded

1841

Company Location

United States

Company Website

www.dnb.com/products/marketing-sales/dnb-rev-up-cloud/rev-up-abx.html

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Ad Management

Not specified

Advertising

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification

Lead Nurturing

Campaign Management
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization

Marketing

Not specified

Personalization

Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Social Media Marketing

Analytics
Contact Management
Customer Targeting
Multi-Account Management

Video Advertising

Not specified

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