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What is Influ2?

Influ2 is a contact-level ABM platform built around a simple reality traditional account-based marketing tools ignore: people make decisions, not accounts. Legacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who is actually interested. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the contact level across the entire buying journey. With Influ2’s contact-level advertising, teams define who to reach using sales activity, pipeline stages, and CRM data to align with sales priorities. Deliver ads to specific decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills, and in compliance with CCPA and GDPR. Influ2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, content consumption, social activity, and ad engagement. These signals are shown with context and can be pushed directly into sales workflows so reps know who to prioritize and what to say. In addition to targeting and intent, Influ2 enables contact-level buyer journeys. Marketing controls which ads are shown based on each person’s engagement and sales stage, so buying group members see content that reflects where they are in the decision process. Instead of vague attribution models, Influ2 reporting shows how contact-level engagements influence pipeline, sales conversion rates, and closed revenue, helping Marketing and Sales stay aligned. Enterprises and mid-market companies worldwide use Influ2 to bring ABM to the contact level across pipeline generation, acceleration, retention, and expansion. Influ2 is built for how B2B buying actually happens.

What is Driftrock?

Driftrock's lead generation solution empowers you to effectively gather, monitor, and turn leads into customers. 1. Integrate with over 20 lead sources, including Driftrock forms and chatbots, or create new ones. 2. Validate, route, and modify your data to maintain the integrity of the leads in your CRM. 3. Monitor each lead's journey from its origin, whether it be a keyword or advertisement, all the way to conversion. 4. Ensure your CRM remains updated with the latest information from Facebook, Google, and LinkedIn Custom Audiences. 5. This comprehensive approach maximizes your ability to engage potential clients efficiently.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
Salesforce Marketing Cloud Account Engagement
Zoho CRM
Adobe Marketo Engage
Pipedrive

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
Salesforce Marketing Cloud Account Engagement
Zoho CRM
Campaign Monitor
Close
Facebook Ads
Follow Up Boss
Google Ads
Keap
MSIGHTS
Maropost Marketing Cloud
Meta Ads
Sailthru
Salesforce Agentforce Marketing
Snapchat
TikTok Ads

API Availability

API Availability

Has API

Pricing Information

Our pricing is based on the number of people targeted by a client.

Pricing Information

$49
Based on the features you need and volume of leads.

Custom enterprise plans are available when you need custom integrations, custom legals, advanced security features and more.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Influ2

Date Founded

2017

Company Location

United States

Company Website

www.influ2.com

Company Facts

Organization Name

Driftrock

Date Founded

2004

Company Location

United Kingdom

Company Website

www.driftrock.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Ad Management

Not specified

Advertising

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification

Lead Nurturing

Campaign Management
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization

Marketing

Not specified

Personalization

Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Social Media Marketing

Analytics
Contact Management
Customer Targeting
Multi-Account Management

Video Advertising

Not specified

Categories and Features

Lead Capture

Dashboard
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Lead Nurturing

Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization

Online Form Builders

Collaboration Tools
Drag & Drop / No Code
Mobile Forms
Reporting / Data Visualization
Signup Forms

Social Media Advertising

Reporting / Analytics
Retargeting

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Contact Management
Conversion Tracking
Customer Targeting

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