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What is Influ2?

Influ2 is a contact-level ABM platform built around a simple reality traditional account-based marketing tools ignore: people make decisions, not accounts. Legacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who is actually interested. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the contact level across the entire buying journey. With Influ2’s contact-level advertising, teams define who to reach using sales activity, pipeline stages, and CRM data to align with sales priorities. Deliver ads to specific decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills, and in compliance with CCPA and GDPR. Influ2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, content consumption, social activity, and ad engagement. These signals are shown with context and can be pushed directly into sales workflows so reps know who to prioritize and what to say. In addition to targeting and intent, Influ2 enables contact-level buyer journeys. Marketing controls which ads are shown based on each person’s engagement and sales stage, so buying group members see content that reflects where they are in the decision process. Instead of vague attribution models, Influ2 reporting shows how contact-level engagements influence pipeline, sales conversion rates, and closed revenue, helping Marketing and Sales stay aligned. Enterprises and mid-market companies worldwide use Influ2 to bring ABM to the contact level across pipeline generation, acceleration, retention, and expansion. Influ2 is built for how B2B buying actually happens.

What is ExecAtlas?

ExecAtlas delivers cutting-edge relationship intelligence designed to empower professionals engaged in deal-making, business development, and sales efforts. It effectively tackles the crucial “last mile” challenge by providing timely access to vital information necessary for successfully closing deals. By merging data with actionable insights, your approach can prioritize relationships, making them central to every opportunity. Uncover connections by scrutinizing organizational data and aligning CRM activities with relationship maps of executives and board members, thereby identifying influential individuals who can help tilt negotiations in your direction. Stay updated on changes in executive and board member roles, ensuring you receive immediate alerts about significant leadership transitions in your target accounts. Speed up your sales cycles by establishing connections with key decision-makers and influencers within your targeted organizations, while also exploring new business prospects throughout your contact network. With a wealth of over 2.5 million profiles of executives and board members, along with more than 360 million professional connections, all accessible on a single platform, you can refine your relationship management strategies. This all-encompassing tool not only bolsters your strategic initiatives but also cultivates more profound connections within your sector, ultimately enhancing your overall effectiveness in achieving business goals.

Media

Media

Integrations Supported

Salesforce
Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Outreach
Pipedrive
Salesforce Marketing Cloud Account Engagement
Tapistro
Zoho CRM

Integrations Supported

Salesforce
Microsoft 365
Microsoft Dynamics 365
Salesloft
Snowflake

API Availability

API Availability

Has API

Pricing Information

Our pricing is based on the number of people targeted by a client.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Influ2

Date Founded

2017

Company Location

United States

Company Website

www.influ2.com

Company Facts

Organization Name

Equilar

Company Location

United States

Company Website

www.equilar.com/relationship-intelligence.html

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Ad Management

Not specified

Advertising

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification

Lead Nurturing

Campaign Management
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization

Marketing

Not specified

Personalization

Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Social Media Marketing

Analytics
Contact Management
Customer Targeting
Multi-Account Management

Video Advertising

Not specified

Categories and Features

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