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What is Infor MRM?

Infor Marketing Resource Management (MRM) serves as a versatile and intuitive platform embraced by marketing teams around the world. This solution facilitates the smooth integration of diverse marketing activities, including both omnichannel and direct approaches, through a suite of robust tools aimed at overseeing digital assets, resources, projects, budgets, expense tracking, creative approvals, capacity management, and data analysis. By utilizing Infor MRM, businesses can enhance their marketing workflows, which are crucial to achieving their goals, while adopting centralized automation and best practices that improve internal marketing functions and align with industry benchmarks. The software provides users with the ability to manage their marketing timelines, financial aspects, workflows, and digital asset libraries effectively. Furthermore, the platform's sophisticated business intelligence features generate insightful reports customized for particular situations, enabling data-driven decision-making that can greatly impact marketing approaches. In an ever-evolving market landscape, Infor MRM empowers marketing teams to not only maximize resource efficiency but also adapt swiftly to changing trends and demands, ensuring they remain competitive and successful in their endeavors.

What is ATOMIZED?

Atomized is an innovative platform that enables marketers to effectively visualize their campaign staging, planning, and workflows. Specifically designed for marketing teams in brands, agencies, and small businesses, it offers crucial tools for creating visual marketing calendars that bring together teams, content, and various marketing applications within one cohesive interface. Furthermore, Atomized integrates effortlessly with leading digital asset management systems, workflow solutions, social media platforms, email automation tools, and numerous other resources, facilitating a holistic approach to marketing management. This seamless integration not only simplifies efforts but also fosters improved collaboration across all dimensions of a marketing strategy, ultimately driving better results. As a result, users can maximize their productivity and align their marketing initiatives more effectively.

Media

Media

Integrations Supported

Free FutureSoft

Integrations Supported

AWS Marketplace
Asana
Basecamp
Box
Buffer
Dropbox
Facebook
Google Drive
Google Workspace
Instagram
Jira
Jira Work Management
Microsoft OneDrive
Microsoft SharePoint
Slack
Trello
WordPress
X (Twitter)

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$5.00/month/user
Free
Pro - starting at $25 per month
Premium - starting at $75 per month
Enterprise - price on request
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/mrm

Company Facts

Organization Name

ATOMIZED

Date Founded

2013

Company Location

United States

Company Website

www.atomized.com

Categories and Features

Brand Management

Not specified

Campaign Management

Not specified

Digital Asset Management

Asset Categorization
Asset Library
Customizable Branding
Reporting/Analytics
Search/Filter
Version Control
Workflow Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Campaign Management

Channel Management
Email Marketing
Event Triggered Actions
Multi-Campaign

Content Management

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
Text Editor
Version Control
Video Content
Website Management

Content Marketing

Brand Management
Campaign Management
Categorization / Grouping
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
Social Media Management
Video Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
Metadata Management
Reporting/Analytics
Search/Filter
Version Control
Workflow Management

Marketing Calendar

Not specified

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Presentation Tools
Project Tracking
Spend Management

Resource Management

Capacity Management
Data Visualization
Demand Forecasting
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics

Social Media Marketing

Automated Publishing
Content Management
Multi-Account Management
Post Scheduling

Video

Brand Overlay
Bulk Uploading
Privacy Options
Social Sharing
Video Looping
Video Streaming

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