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What is Infor Omni-Channel Campaign Management?

Infor Omni-channel Campaign Management serves as a cohesive marketing database solution tailored for the strategic planning, execution, and evaluation of permission-based marketing campaigns across multiple channels. It enhances customer interaction and builds loyalty through a versatile, user-friendly platform that allows responses from any device while providing real-time insights. By crafting detailed queries and segmentation strategies based on demographic and transactional data, as well as campaign histories and model scores, you can target your audience with greater accuracy and present the most enticing offers. The solution employs advanced data mining methodologies, utilizing profiles, influences, trends, Bayes probabilities, and cluster analysis to create scoring metrics that inform decision-making. Additionally, the analytics are delivered through an intuitive interface featuring drill-down capabilities, facilitating comprehensive data exploration within an OLAP reporting framework, which enables users to effortlessly derive valuable insights. This thorough approach not only optimizes campaign management but also significantly boosts overall marketing performance, ensuring that every initiative is informed by thorough analysis. With continuous improvements and updates, the platform remains agile and responsive to evolving market demands.

What is albert AI?

Albert Technologies, recently acquired by Zoomd, is dedicated to enhancing the lives of marketers worldwide. We foresee a future where an autonomous partner collaborates with humans, achieving remarkable feats and elevating everyone's performance. Our culture is built on a balance of hard work and enjoyment, and it's well-known that we pursue a multitude of initiatives. While we are revolutionizing the digital marketing landscape, we also stand at the forefront of trailblazing firms driving the upcoming wave: the AI Revolution. Terms like algorithms, machine learning, and AI encapsulate the essence of our technology. Our focus includes automated campaign optimization and development, with certain systems capable of executing basic tasks in individual channels, such as bid adjustments or creative testing. These intelligent machines operate within established guidelines, executing commands with astonishing speed and agility around the clock to yield impressive results. Furthermore, autonomous AI has the ability to learn, generate insights, request approval, and even seek help when necessary, demonstrating its potential to transform marketing strategies. This synergy between human creativity and machine efficiency is set to redefine the industry's landscape.

Media

Media

Integrations Supported

Integrations Supported

Leadpresso

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

Company Facts

Organization Name

Albert Technologies (Acq. by Zoomd)

Company Location

United States

Company Website

albert.ai/

Categories and Features

Campaign Management

Not specified

Email Marketing

Not specified

Marketing Automation

Not specified

Categories and Features

AI Marketing

Not specified

Artificial Intelligence

Predictive Analytics

Campaign Management

Channel Management
Multi-Campaign

Marketing Automation

Not specified

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