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What is Infor Omni-Channel Campaign Management?

Infor Omni-channel Campaign Management serves as a cohesive marketing database solution tailored for the strategic planning, execution, and evaluation of permission-based marketing campaigns across multiple channels. It enhances customer interaction and builds loyalty through a versatile, user-friendly platform that allows responses from any device while providing real-time insights. By crafting detailed queries and segmentation strategies based on demographic and transactional data, as well as campaign histories and model scores, you can target your audience with greater accuracy and present the most enticing offers. The solution employs advanced data mining methodologies, utilizing profiles, influences, trends, Bayes probabilities, and cluster analysis to create scoring metrics that inform decision-making. Additionally, the analytics are delivered through an intuitive interface featuring drill-down capabilities, facilitating comprehensive data exploration within an OLAP reporting framework, which enables users to effortlessly derive valuable insights. This thorough approach not only optimizes campaign management but also significantly boosts overall marketing performance, ensuring that every initiative is informed by thorough analysis. With continuous improvements and updates, the platform remains agile and responsive to evolving market demands.

What is Infor MRM?

Infor Marketing Resource Management (MRM) serves as a versatile and intuitive platform embraced by marketing teams around the world. This solution facilitates the smooth integration of diverse marketing activities, including both omnichannel and direct approaches, through a suite of robust tools aimed at overseeing digital assets, resources, projects, budgets, expense tracking, creative approvals, capacity management, and data analysis. By utilizing Infor MRM, businesses can enhance their marketing workflows, which are crucial to achieving their goals, while adopting centralized automation and best practices that improve internal marketing functions and align with industry benchmarks. The software provides users with the ability to manage their marketing timelines, financial aspects, workflows, and digital asset libraries effectively. Furthermore, the platform's sophisticated business intelligence features generate insightful reports customized for particular situations, enabling data-driven decision-making that can greatly impact marketing approaches. In an ever-evolving market landscape, Infor MRM empowers marketing teams to not only maximize resource efficiency but also adapt swiftly to changing trends and demands, ensuring they remain competitive and successful in their endeavors.

Media

Media

Integrations Supported

Integrations Supported

Free FutureSoft

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/mrm

Categories and Features

Campaign Management

Not specified

Email Marketing

Not specified

Marketing Automation

Not specified

Categories and Features

Brand Management

Not specified

Campaign Management

Not specified

Digital Asset Management

Asset Categorization
Asset Library
Customizable Branding
Reporting/Analytics
Search/Filter
Version Control
Workflow Management

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