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What is Isentia?

Isentia equips its clients with the tools necessary to make well-informed choices through an advanced media intelligence and insights solution designed to support exceptional communication teams in navigating worldwide discussions. By utilizing Isentia, you can easily oversee critical coverage, dialogues, and responses via a wide-ranging suite of services tailored for both productivity and thoroughness. This enhancement of your strategic communication initiatives, alongside crisis preparedness and reputation management, allows you to meticulously track vital messages, trending topics, and audience perceptions across diverse platforms using accessible data. With features like immediate notifications and real-time analytics, you can not only discover emerging trends but also take proactive steps to bolster your organization’s reputation, ensuring that you remain informed and poised to act. Furthermore, Isentia revolutionizes how organizations interact with the media, cultivating a more enlightened and agile strategy to communication while adapting to the ever-changing landscape of public discourse. Consequently, this innovative approach not only strengthens client engagement but also supports sustainable growth in today's dynamic environment.

What is Gnowit?

Continuous real-time monitoring paired with machine learning curation of web sources facilitates immediate briefings that can be distributed to clients and stakeholders within moments of their release. This method harnesses the capabilities of artificial intelligence, effectively mimicking a team of skilled analysts who vigilantly oversee more than 50,000 information sources at a minimal cost compared to conventional human analysis. Consequently, organizations can spot legislative opportunities that may impact their operations while keeping an eye on ongoing issues and trends that frequently affect them. This innovative system not only paves the way for the dissemination of well-informed content but also allows for sharing positive media coverage. Moreover, it offers a thorough understanding of competitors and the overarching business landscape. By monitoring online signals, businesses can discover new markets and opportunities while also being vigilant against potential threats. The real-time and detailed tracking of global media, enhanced with advanced filtering features, guarantees that all actionable news is readily available. Furthermore, it supports the monitoring of topics pertinent to Canadian Federal, Provincial, and Territorial jurisdictions, enriching the contextual understanding of local dynamics. Ultimately, organizations benefit from timely alerts concerning developments related to customers, suppliers, competitors, and news associated with their own operations, empowering them to stay informed and proactive in a landscape that is constantly evolving. This comprehensive approach not only enhances strategic decision-making but also solidifies an organization’s competitive edge in a fast-paced environment.