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What is Joy Loyalty?

Joy Loyalty distinguishes itself as a brilliantly crafted, smart, and engaging loyalty platform tailored specifically for Shopify, gaining the confidence of more than 20,000 merchants worldwide. The platform is founded on three essential elements: an impressive visual experience that includes Web Components, a Sidebar, and a Widget UI designed to uphold brand identity; an AI Intelligence component, embodied by the Merchant Copilot agent, which independently generates campaigns, organizes customer data, and conducts A/B testing; and a Social dimension that transforms all interactions—ranging from referrals to user-generated content—into significant loyalty achievements. Unlike traditional loyalty programs that primarily engage customers during sales transactions, Joy cultivates continuous relationships with your brand in between purchases through diverse features such as account management, gamification, membership tiers, digital wallet passes, and social media interactions. This all-encompassing strategy guarantees that customers stay connected with your brand, fostering a meaningful relationship that transcends mere single transactions and promotes a community of loyal patrons.

What is Copilot Checkout?

Microsoft has unveiled two cutting-edge AI-driven commerce features, Copilot Checkout and Brand Agents, designed to optimize the customer journey from the initial search to the final purchase. These innovations enable users to explore, assess, and complete transactions all within an AI chat interface, ensuring that merchants maintain control over sales and customer communications. Copilot Checkout enhances the shopping experience by integrating a smooth conversational interface for both shopping and payment processes into the Microsoft Copilot AI platform, allowing customers to ask about products, receive customized suggestions, and finalize transactions without needing to leave the chat, with payment facilitated by trusted partners like PayPal, Shopify, and Stripe. On the other hand, Brand Agents act as AI shopping assistants that can be deployed on merchants' websites, initially through platforms such as Shopify and Microsoft Clarity, delivering personalized and brand-focused support, responding to customer inquiries in a manner that reflects the brand's unique voice, and helping visitors navigate products and resolve any concerns. This powerful combination of features not only enhances the overall shopping experience but also enables brands to retain their identity while connecting with customers more effectively, ultimately fostering a deeper relationship between consumers and retailers. As the landscape of e-commerce evolves, these tools represent a significant step forward in leveraging AI to enhance customer engagement and streamline transactions.

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Integrations Supported

Shopify

Integrations Supported

Shopify
Microsoft Clarity
Microsoft Copilot
PayPal
Stripe

API Availability

API Availability

Pricing Information

$29/month
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Joy Loyalty

Date Founded

2021

Company Location

Vietnam

Company Website

joy.so/

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/blog/post/january-2026/conversations-that-convert-copilot-checkout-and-brand-agents

Categories and Features

Customer Loyalty

Not specified

Categories and Features

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