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What is KNOREX XPO?

KNOREX XPO represents a cutting-edge advertising management solution that leverages artificial intelligence to support marketers in the creation, execution, monitoring, attribution, and enhancement of ads across a wide range of influential platforms, including social media, search engines, CTV/OTT, video, audio, display, native, DOOH, and email, all within one integrated system. By removing the silos between distinct advertising channels, formats, and devices, XPO equips marketers with the tools to accurately reach their target audience, ensuring that they maintain extensive coverage throughout every stage of the digital marketing funnel. Its automation and optimization capabilities, powered by Knorex KAIROS and enhanced with AI and machine learning, streamline cross-channel budget management, optimize bidding strategies, offer personalized campaign recommendations, and facilitate ad personalization, leading to improved productivity and operational efficiency. Furthermore, XPO's unified reporting feature aggregates data from multiple advertising channels into a single, user-friendly interface, simplifying data analysis and eliminating the burdensome task of manual data gathering. This seamless integration not only improves decision-making processes but also enables marketers to quickly adjust their tactics based on real-time insights, ultimately enhancing their overall campaign performance. As a result, XPO stands out as an essential tool for any marketer looking to thrive in today's complex advertising landscape.

What is Cascade?

Cascade is an advanced digital advertising optimization tool designed specifically for in-house teams, enabling them to replicate agency-level performance without the added financial burden. By integrating ad accounts with web analytics, users can easily ask questions using simple language. The platform leverages AI to illuminate the elements affecting campaign outcomes, detect potential issues, and convert insights into actionable recommendations. Its primary goal is to facilitate the transition from insights to actions by suggesting modifications in budgets, testing strategies, targeting methods, and creative approaches for rapid implementation. Cascade supports major platforms, including Google, Meta, TikTok, Apple Search Ads, and Amazon Ads, along with web analytics, offering a cohesive cross-channel view that highlights clear trade-offs while documenting changes and their rationales. Every decision made and its subsequent effect contribute to an ongoing cycle of data acquisition, learning, and execution that improves future recommendations. This tool is ideally suited for direct-to-consumer and growth-focused teams that aim to enhance their paid acquisition strategies, streamlining weekly optimization, campaign launches, and budget predictions—all while reducing the workload on specialists and lowering operational costs. In addition, its intuitive interface allows teams to swiftly respond to changes in the advertising environment, promoting more agile and informed decision-making. Ultimately, Cascade empowers teams to maximize their advertising efficacy while maintaining flexibility in a dynamic market.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Meta Ads
Amazon Ads
FreeWheel Strata
Google Ad Exchange (AdX)
Instagram Ads
LinkedIn
LinkedIn Ads
Magnite
Meta Ads Manager
Microsoft Advertising
PubMatic
Smaato
Sovrn
Taboola
TikTok
TikTok Ads
X Ads (Twitter Ads)
Xandr

Integrations Supported

Facebook Ads
Google Ads
Meta Ads
Amazon Ads
FreeWheel Strata
Google Ad Exchange (AdX)
Instagram Ads
LinkedIn
LinkedIn Ads
Magnite
Meta Ads Manager
Microsoft Advertising
PubMatic
Smaato
Sovrn
Taboola
TikTok
TikTok Ads
X Ads (Twitter Ads)
Xandr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$70/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

KNOREX

Date Founded

2009

Company Location

United States

Company Website

www.knorex.com

Company Facts

Organization Name

Cascade

Date Founded

2025

Company Location

Japan

Company Website

cascaded.ai/en

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Categories and Features

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